WHY
To grow its patient base and improve care outcomes, a leading non-profit Catholic health system set out to modernize its marketing strategy. With a mission rooted in providing accessible, high-quality, and compassionate care, the organization needed a data-driven approach to engage new residents, promote high-value specialty services, and encourage preventive care. Achieving this required more than outreach – it demanded a robust foundation for personalized engagement, measurable marketing performance, and a unified view of each patient.
The health system’s key requirements for a patient engagement solution included:
- Connecting all internal data sources to build a unified Customer 360 profile
- Powering cohesive, personalized omnichannel campaigns to improve patient activation
- Delivering campaign-level return on marketing investment (ROMI)
- Tracking channel-attributable revenue across the full marketing funnel
WHAT
After researching several vendors, the health system chose the Redpoint Data Readiness Hub, citing the platform’s best-in-class data quality and identity resolution capabilities in the creation of a comprehensive, real-time unified customer profile.
Using Redpoint, the health system drives patient acquisition by:
- Guiding patients on an optimal care path using the real-time, unified customer profile for each patient and prospect
- Enhancing personalization in the context of an individual patient journey
- Using an intuitive UI that that enables non-technical marketers to provide granular multi-channel attribution and ROI reporting, with high accuracy
- Meeting HIPAA regulatory compliance requirements for patient information security
WOW
Within months, the integration of Redpoint’s Data Readiness Hub with the organization’s existing technology stack transformed its marketing operations. End-to-end campaign execution – spanning design, audience segmentation, deployment, and performance measurement – became significantly more efficient and data-driven.