HIGHLIGHTS
840:1
compression in operational time to create new offers
80% reduction
time to build new segments
Lower interaction costs
by eliminating overlaps and irrelevant offers
WHY
A multi-billion dollar fashion retailer with several private brands and more than 500 locations needed to enhance its personalization capabilities to accommodate the increasing operational intricacies associated with a growing amount of segments and customer data. Their criteria for a single data management and activation solution included:
- Orchestrating personalized experiences for 80+ segments
- Managing more than 500,000 combinations of active campaigns, offers and channels
- Reduce instances of customers receiving duplicate and/or irrelevant offers
- Improve campaign tracking, optimization and measurement
- Built-in quality controls; i.e. waterfall and exclusion mechanisms
WHAT
After extensive research, the company selected the Redpoint Data Readiness Hub to solve for its data and marketing complexities, quickly and reliably.
Redpoint offers:
Single point of operational control
The fashion retailer now manages segmentation centrally, all within the CDP.
Time efficiency
The retailer creates customized offers in seconds, a significant improvement over hours required by alternative methods.
Quality assurance
Integrated quality controls in the Redpoint platform ensure accurate measurement counts across various segments.
Personalization with 1,500+ attributes
With Redpoint providing a single view of the customer, the retailer creates hyper-personalized experiences for a broadly diverse customer base.
WOW
By consolidating data management and journey orchestration capabilities within a single platform, the fashion retailer efficiently oversees and controls offers across multiple campaigns and channels from a central operational control point.
– CMO, Fashion Retailer