REDPOINT FOR IT
Customer Data. Ready When and Where You Need It.
Most IT tools aren’t built for customer data. Redpoint is. It bridges a critical gap in modern data stacks: a platform purpose-built to clean, unify and prepare customer data for real-time activation across every channel and team.
Better Data, Less Effort, Greater Impact
Redpoint delivers reliable, real-time customer data without the delays, workarounds or rigidity of traditional ETL and MDM tools or DIY initiatives. Redpoint makes customer data work – quickly, securely and cost effectively, without disrupting your existing infrastructure.
Built-In Customer Data Logic
Skip the workarounds. Redpoint includes native logic for identity resolution, data quality and profile unification — no custom coding required.
Flexible, Cost-Efficient Environments
Deploy in public or private cloud environments while minimizing data movement to control costs. Redpoint offers enterprise-grade performance with budget-friendly flexibility.
Composable, No-Code Deployment
Move faster with a modular no-code interface. Empower your team to deliver clean connected data without engineering bottlenecks.
Real-Time Data Processing
Ingest, cleanse and activate customer data automatically so your systems respond to customers in real time — not after batch delays.
Trust and Security by Design
Redpoint meets HIPAA, GLBA and SOC 2 standards from day one with built-in encryption, audit trails and role-based access to safeguard data and simplify compliance.
Enterprise-grade Security and Compliance
Solve the Roadblocks that Slow you Down
Redpoint helps IT teams deliver business-ready customer data at scale — clean, connected and compliant from the start.
Identity Resolution
Unify fragmented profiles and households across systems and devices using business-aligned match logic.
Customer Data Quality
Ensure every record is clean, complete and consistent before it reaches a downstream system.
Real-Time Customer 360
Bring together identities, behaviors, preferences and relationships in one real-time source of truth.
AI and Predictive Modeling
Feed your models with governed observable data to generate insights that are accurate, relevant and reliable.
Privacy Protection
Automatically apply consent preferences at the point of data use to enforce privacy at the data layer.
Cloud Data Optimization
Enhance your customer data in Snowflake or any modern data cloud by ensuring that it is clean, connected, and continuously ready for activation. So your cloud doesn’t just store data, it drives outcomes.
MarTech Stack Utilization and Optimization
Align marketing and business tools around a single trusted data foundation to break silos, reduce waste and improve efficiency.
For several years, we have relied on Redpoint software as the engine for all of our data readiness projects. Their platform has empowered us to seamlessly scale even our most complex, large-scale data initiatives with exceptional reliability.
– Holly Paulus, CEO, Nexxa Group
