RedPoint Accelerator™ for Retail

RedPoint Accelerator™ is a packaged solution that helps retailers optimize engagement with consumers to drive revenue higher while driving interaction costs lower.   RedPoint Accelerator is the only omnichannel retail marketing solution that can be implemented in weeks rather than months while providing robust data and customer engagement options, empowering retailers to innovate marketing strategies as their business grows.

Single Customer ViewRedPoint Accelerator unifies customer data across silos into a single view.

With RedPoint Accelerator, retail marketers can now create a unified, accurate and accessible view of the customer leveraging various data sources and types. This view may be accessed from a web user interface in real-time or by in-store retailers for clienteling.

Turnkey Marketing Channels

RedPoint Accelerator allows marketers to orchestrate, deliver, and measure marketing programs with ease. With RedPoint, retail marketers have turnkey access to email, SMS, website, social, and direct mail channels to deliver omnichannel orchestrated campaigns.

Real-Time Decisions

RedPoint Accelerator allows retailers to easily manage strategies for delivering dynamic and contextual content to inbound channels such as web pages and landing pages. RedPoint real-time decisions capabilities enable retail marketers to conduct A/B/n testing and goal-based optimization tactics, capture customer preferences and determine how to react in real-time based on anonymous and known customer profiles.

Data Model and Templates

RedPoint Accelerator provides a comprehensive retail data model which includes any attribute needed for targeted campaign selections and segmentation, driving more personalized engagement.  RedPoint also leverages deep retail industry experience by providing out of the box retail campaign templates such as welcome campaigns, newsletters, cross-sell campaigns, and retention campaigns that will increase opens, clicks, and conversions.

Industry Expertise

Leverage deep industry expertise with a services and support model that addresses all retailer needs from strategy to execution. RedPoint has the partner network, data sources, solutions, and expertise to enable retail marketers to be more efficient and effective with their marketing dollars.

Business Value Delivered

RedPoint Accelerator provides retail marketers with significant business benefits spanning from quick time to value, reduced cost and complexity, and the ability to impact revenue and customer retention.

  • Accelerate time to value: Marketers can improve campaign deployment times by at least 75 percent, allowing for faster impact and more quickly adapting to changing markets.
  • Reduced cost and complexity: Affordable on-demand pricing and cloud deployment allows the marketing team to get the most value for their marketing technology investments.
  • Revenue and retention: Hyper-personalized communications based on a customer’s interests, purchase history, and preferences allows retailers to optimize campaign performance and increase customer profitability and loyalty.
Learn More: RedPoint Accelerator for Retail
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Learn More: RedPoint Accelerator™ for Retail

Empowering retail marketers to take control of customer data and deliver effective omnichannel campaigns

Learn More