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REDPOINT CUSTOMER DATA PLATFORM

The Data Readiness CDP

Redpoint is the only CDP built for data readiness — so your customer data is always accurate, complete and AI-ready. Deploy the full Redpoint CDP or enhance your existing one to create a data foundation that delivers value. 

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100+

Number of Data Sources

3x

ROI Delivered

80%

Reduced Manual Data Prep

30x

Improved Data Readiness Time

The Only CDP Built to Fix Your Data

Redpoint delivers proven results for enterprise-scale data unification, activation and AI readiness.  

Why Data Readiness Matters

Most CDPs don’t deliver value because they sit on top of fragmented, poor-quality data. Redpoint is different. We start with data readiness — cleansing, unifying, and making your data fit for purpose — so your AI and CX initiatives are grounded in the right context from day one. 

The RIGHT Data Foundation for AI and CX

AI and CX innovation thrive on data that’s complete, current and contextual. Redpoint makes this possible with built-in data quality, customizable identity resolution, and real-time throughout, for the most accurate, up-to-date, unified customer profiles.

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Segment Smarter

Segment Smarter — No Code Required

Redpoint keeps your segments synced to reality — automatically updating as customer behaviors and signals change. Use plain English queries to define audiences, predict next actions and activate personalized campaigns in real time.

Drive Value From Your Existing CDP

Already invested in a CDP? Keep it — and make it smarter. 

Redpoint’s composable Data Readiness layer cleanses, unifies and enriches data before it ever reaches your system, ensuring it’s accurate, complete and AI-ready. Get the performance your current CDP was meant to deliver — without the cost or disruption of a replacement.

Drive Value

Make Your MarTech Work Better

Connect natively to your chosen database and favorite point solutions for a customized stack that doesn’t add complexity.

What’s in the Redpoint CDP?

Ingestion

Data Quality at Ingestion

Eliminate errors before they spread. Redpoint’s advanced parsing, cleansing and standardization synthesize every source of customer data across your enterprise and every touchpoint. 

Identity Res

Precision Identity Resolution

Deliver pinpoint-accurate customer identities in real time across individuals, households and accounts. Blend deterministic and probabilistic methods to define match rules tailored to your business needs. 

Unification

Smart Profile Unification

Go beyond simple matching to merge profiles intelligently. Filter out the noise and surface what matters most — validated contact information, meaningful behaviors, and key interactions. 

Segmentation

Dynamic Segmentation & Activation

Personalize experiences across every channel using intuitive no-code tools or our AI-powered segment builder. Easily incorporate predictive models, recommendations and next-best actions, then activate in real time to any MarTech channel. 

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Strengthen Your Existing CDP

Already invested in a CDP? Redpoint makes it better. Redpoint’s Data Readiness capabilities work alongside your existing CDP to cleanse, unify, and enrich your customer data — so it’s accurate, actionable, and AI-ready. No rip-and-replace required. Just better results, faster.

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See it in action

Experience how Redpoint Interactions drives powerful, personalized engagement.

Uncompromised Data Security

Data readiness means never compromising data security. With Redpoint, secure data behind your firewall, use your data cloud, or entrust it to us. Redpoint seamlesssly adapts to your organization's security requirements. 

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Enterprise-grade Security and Compliance

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