REDPOINT CUSTOMER DATA PLATFORM
The Data Readiness CDP
Redpoint is the only CDP built for data readiness — so your customer data is always accurate, complete and AI-ready. Deploy the full Redpoint CDP or enhance your existing one to create a data foundation that delivers value.
100+
Number of Data Sources
3x
ROI Delivered
80%
Reduced Manual Data Prep
30x
Improved Data Readiness Time
The Only CDP Built to Fix Your Data
Redpoint delivers proven results for enterprise-scale data unification, activation and AI readiness.
Why Data Readiness Matters
Most CDPs don’t deliver value because they sit on top of fragmented, poor-quality data. Redpoint is different. We start with data readiness — cleansing, unifying, and making your data fit for purpose — so your AI and CX initiatives are grounded in the right context from day one.
The RIGHT Data Foundation for AI and CX
AI and CX innovation thrive on data that’s complete, current and contextual. Redpoint makes this possible with built-in data quality, customizable identity resolution, and real-time throughout, for the most accurate, up-to-date, unified customer profiles.
Segment Smarter — No Code Required
Redpoint keeps your segments synced to reality — automatically updating as customer behaviors and signals change. Define audiences with plain English, seamlessly predict next best actions, and easily activate personalized campaigns.
Drive Value From Your Existing CDP
Already invested in a CDP? Keep it — and make it smarter.
Redpoint’s composable Data Readiness layer cleanses, unifies and enriches data before it ever reaches your system, ensuring it’s accurate, complete and AI-ready. Get the performance your current CDP was meant to deliver — without the cost or disruption of a replacement.
Make Your MarTech Work Better
Connect natively to your chosen database and favorite point solutions for a customized stack that doesn’t add complexity.
What’s in the Redpoint CDP?
Data Quality at Ingestion
Eliminate errors before they spread. Redpoint’s advanced parsing, cleansing and standardization synthesize every source of customer data across your enterprise and every touchpoint.
Precision Identity Resolution
Deliver pinpoint-accurate customer identities in real time across individuals, households and accounts. Blend deterministic and probabilistic methods to define match rules tailored to your business needs.
Smart Profile Unification
Go beyond simple matching to merge profiles intelligently. Filter out the noise and surface what matters most — validated contact information, meaningful behaviors, and key interactions.
Dynamic Segmentation & Activation
Personalize experiences across every channel using intuitive no-code tools or our AI-powered segment builder. Easily incorporate predictive models, recommendations and next-best actions, then activate in real time to any MarTech channel.
See it in action
Experience how Redpoint Interactions drives powerful, personalized engagement.
Before the Redpoint CDP, I don’t think I appreciated enough the importance of having all the customer data in one place and having it updated and accurate. Just to get to that point was a huge challenge, but Redpoint got us there. Having that data is key to our personalization programs.
Chief Commercial Officer, Global Travel Brand
Uncompromised Data Security
Data readiness means never compromising data security. With Redpoint, secure data behind your firewall, use your data cloud, or entrust it to us. Redpoint seamlesssly adapts to your organization's security requirements.
Enterprise-grade Security and Compliance
