Explore customer data and the Golden Record in this 2-part 20-minute mini-webinar series. Data is at the core of knowing exactly who your customer is and what they are doing. The more you know, the more you are able to improve the customer experience for your customer.
Watch Kris Tomes and Steve Zisk, of Redpoint Global, as they explore the Golden Record. In this 2-part series, they will answer the questions:
- What is a Golden Record and why does it improve CX?
- How do we create a Golden Record?
- What do we need to consider in building and using a Golden Record?
- Who benefits from the Golden Record?
Watch Part 2: What to Do with the Golden Record