Consumers expect brands to orchestrate relevant and personalized interactions across multiple channels in real time. Nearly 70% of consumers want retailers to make personalization consistent and frictionless, no matter the channel, according to Redpoint Global and Dynata research.
To do so, marketers must have a personal understanding of each consumer. They need perfected customer data that is immediately available to any touchpoint across the enterprise.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring John Nash, Redpoint Global’s Chief Marketing and Strategy Officer. He shared how to utilize your customer data to create tailored experiences in the context and cadence of your consumer.
Learn how to:
- Unify disparate customer data into a single point of control to create personalized customer interactions
- Utilize analytics and machine learning to determine the next-best action
- Orchestrate relevant, hyper-personalized experiences across all touchpoints to communicate with your consumer as a segment of one