Identity resolution is a core function for reconciling anonymous, semi-known and known customer profiles. The single most important step you can take to ensure highly individualized experiences is accurately recognizing your customers.
Watch Redpoint Global’s Ian Clayton, Chief Product Officer, and Steve Zisk, Senior Product Marketing Manager, discuss the keys to identity resolution, including:
- Forms of identity resolution without third-party cookies
- What your organization need to do to enhance your own first-party data
- Whether customer data platforms (CDPs) need identity resolution
- Different use cases for identity resolution