Getting personalization right with a consistently relevant customer experience not only keeps your customer happy, but also drives revenue. According to McKinsey Research, personalization drives up to a 25 percent revenue lift depending on an organization’s ability to execute.
But what are the best strategies to use customer data dynamically to achieve great returns? Watch customer experience thought leaders from Redpoint Global give insights into how to empower your marketing organization to drive better customer experience. You’ll learn:
- Differences in rules-based and list-based segmentation
- How to identify when your customer data goes stale
- Real customer use cases to drive greater customer engagement