Podcast

eCom Ops Podcast | From SEO to AEO: Why Clean Data is the Real AI Strategy

In this episode of the eCom Ops Podcast, Norbert Strappler speaks with Steve Zisk, Product Marketing Principal at Redpoint Global, about the shift from traditional SEO to Answer Engine Optimization (AEO) in the age of AI. As AI-driven search and assistants reshape how customers discover products, brands must ensure their data is clean, structured, and accessible. Steve explains why unified, trustworthy data is critical for powering AI experiences, improving product discovery, and delivering relevant recommendations. The conversation also explores practical ways organizations can begin adopting AI while maintaining a strong focus on customer value and long-term data strategy. Check out the full episode here.