We used to think of healthcare as an antiquated slow-moving system. However, after decades of resistance to change, the industry is now experiencing a seismic shift driven by an amalgam of factors, including technological advancements, evolving patient expectations, cost-efficiency demands and increasing competitive pressure. Together, these forces are compelling healthcare leaders to rethink their digital strategies.
As healthcare leaders seek to futureproof their organizations, it’s imperative to gain a better understanding of how healthcare consumers are responding to these transformational forces and how they perceive the evolving landscape of digital engagement and artificial intelligence (AI) in healthcare.
The 2023 Healthcare Consumer Perspectives on Digital Engagement and AI report aims to facilitate healthcare leaders in navigating the turbulent healthcare environment. The report highlights findings of a survey commissioned by Redpoint Global that explores consumers’ attitudes toward digital patient engagement and AI’s integration into healthcare within the context of healthcare providers and health plans. The survey included 1,000 U.S.-based consumers over 18 years of age and was conducted via Dynata Research in June 2023.