REDPOINT PROFILE UNIFICATION
Smarter Profiles. Sharper Decisions.
Customer profiles should power better decisions, not slow them down. Redpoint helps you curate customer data into clear, accurate profiles that fuel personalization, improve performance and keep your teams focused on what matters.
10M profiles created
from 700M records
79% conversion increase
through real-time product offers
20 data sources integrated
into a single customer view
Why Profile Unification Matters
If your profiles are cluttered with irrelevant data, they’re likely doing more harm than good. Confusion increases. Personalization weakens. Decisions take longer. Unifying your profiles is the final step in making your data truly usable — and Redpoint helps you get it right.
Built on a Stronger Foundation
Profile unification only works if your data is accurate and consistent. Redpoint ensures every profile is built on a solid foundation using high-quality data and precise identity resolution, so you get a clear and reliable view of each customer.
Actionable Profiles, Not a Brain Dump
Too many profiles are weighed down by excess detail. Redpoint filters out the noise and surfaces what matters most — validated contact info, meaningful behaviors and key interactions — so your teams can respond quickly and confidently.
Smarter Insights, Less Effort
Redpoint automatically enriches profiles with AI models, calculations and trusted third-party data. You gain deeper insights without the time drain of manual unification or extra tools. Get what you need to improve targeting, journey design and conversion rates.
Always Current, Always Connected
Your customers don’t stand still, and neither should your profiles. Redpoint keeps data fresh in real time from all your sources, so every experience stays relevant, consistent and personalized.
What You Get With Redpoint
Automated Data Quality
Redpoint automatically unifies, cleans and matches your data behind the scenes so you can spend more time executing, not fixing.
Aggregate Engine
Instantly surface key metrics like total spend, lifetime value and product preferences. Use these insights to segment smarter, personalize faster and drive higher returns.
Effortless Enrichment
Save hours of manual work. Redpoint automatically enriches profiles with the data, models and logic you need — no code, integrations or delays required.
Real-Time Profiles
As customer behaviors shift, Redpoint updates profiles in real time across every connected system. You can respond instantly with messages, offers and experiences that land.
See it in action
Take a tour to see how you can quickly and easily get your data ready for use across the enterprise.
At last, we can keep identities clean and perfect for all our ongoing donor communications. Not having to manage duplicate accounts has, by itself, nearly paid for the Redpoint solution.
Senior Director, Technology Solutions, WGBH
