Redpoint Global Inc.

Privacy Policy v2.0

Last Updated on April 1, 2021.

Redpoint Global Inc. (“Redpoint”) takes privacy seriously. This Privacy Policy explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.

This Privacy Policy applies to the information that we collect:

  • On our website (“site”):
  • In email, text messaging, and other electronic messages between you and our site.
  • When you interact with our advertising and applications on third-party sites and services, if those applications or advertising include links to this Privacy Policy.
  • Social media, purchased lists, direct mail, conferences and trade shows, webinars, internal company events, and search engine results.

This Privacy Policy does not apply to information collected by:

  • Redpoint offline or through any other means, including on any other site operated by Redpoint or any third-party; or
  • Any third-party, including through any application or content (including advertising) that may link to or be accessible from or on our site.

This Privacy Policy does not cover your use of Redpoint paid solutions. Coverage under that scenario would instead be set forth within a Master Ordering Agreement and\or Terms of Service made by and between you and Redpoint.


1. About Redpoint

Redpoint’s software solutions empower brands to transform how customer experience is delivered. Redpoint’s solutions provide a single point of control to connect all customer data, determine next best actions in real time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint to deliver highly personalized and contextually relevant experiences that optimize customer engagement.


2. Information We Collect and How We Use It

We receive, store, and process certain types of “personally identifiable information” about you from your use of the site, automatic data collection, and from certain third parties.

What Categories and Types of Information We Collect

We may collect, transmit and store information about you if you are a visitor to our site. Over the last 12 months, we have collected the following categories of personal information:

Category Examples
Identifiers Name, email address, account name
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) Name, telephone number, employment
Internet or other electronic network or device activity information Browsing history
Geolocation Data Physical location


How We Receive Personal Information

Directly from you. When you visit our Site or provide your information in a form on our Site, we will collect and store that information.

Indirectly from you. When you navigate and interact with our Site, some information is automatically collected by cookies and similar technologies. Not all information collected may be personal information, and some cookies are necessary to use different functionalities of our Site. The personal information collected may include information about your computer and internet connection, such as IP address, operating system, and browser type. This may include Cookies (or browser cookies), Flash Cookies or Web Beacons.

From Social Media Networks. When you use a social network login to access our Site, you will share certain personal information from your social media account with us. For example, if you connect to our Site through your LinkedIn account, we will receive and store your LinkedIn Profile information (your company name, industry, company size, job title, summary, end date, profile picture, and skills from your LinkedIn profile) and LinkedIn connections (we will use this information to show you reviews written by your connections, however, we will not access your connections’ contact information nor send messages to your connections).

From Other Sources. We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners, and other independent third-party sources and add it to other information about you. For example, if you visit our Site by “clicking-through” from a site operated by one of our business partners and you have registered with that partner, then information about you that you have provided to that partner may be shared with us, such as contact information and demographic information.


Why We Use Your Personal Information

We may use Personal Information as permitted by law, for the following business purposes:

To provide the Site and various functions related to services offered on the Site. When you interact with the Site, we store and use the information you provide during that process. This may include your first and last name, your email address, the company you work for, and any other information you may provide during the account creation process.

To fulfill any contact requests you make on the Site. When you request additional information on a certain product listed on our Site, we will use the information you provide to connect with you in regard to that service or product.

To engage in research and analysis related to the Site. We store and use information to identify and fix errors, understand how visitors use our Site, research and test different features, and analyze how visitors arrive at and use our Site.

To personalize your experience. We store and use information provided by you, such as the software products and services you use or have used, or are researching on the Site, to personalize and make recommendations to you based on your provided information.

To improve and understand usage of the Site. We store and use information about your use of the Site, such as your search activity, pages viewed, and the date time and duration of your visits, to understand and improve usage of the Site.

To comply with legal obligations. We use and share your information as necessary to respond to subpoenas, court orders, or other legal process; we also may use and share your information to establish or exercise our legal rights, to defend against legal claims, or as otherwise required by law.

We may use and share your personal information when we believe it is necessary to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of Redpoint, our Site visitors, our partners, our clients, our licensees, and others.

We may use and share your personal information in connection with a corporate transaction, such as a divestiture, investment, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.


3. Do-Not-Track

Redpoint does not currently respond to Do-Not-Track signals. You may, however, adjust your preferences for certain tracking, for example, by disabling cookies or using ‘private’ or ‘incognito’ browsing modes. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on If you disable or refuse cookies, please note that some parts of the Site may then be inaccessible or not function properly.


4. How We Share Your Information

Redpoint may share your personal information as noted below.

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third-parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Redpoint assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Redpoint about our Site users is among the assets transferred.
  • To fulfill the purpose for which you provide it.

More detail about who we share your personal information with, and what types of personal information they receive from us, can be found below.

For any other purpose disclosed by us when you provide the information.

Sharing with our service providers. Redpoint uses third-party service providers to support or provide services for us in connection with the Site, such as hosting, security and fraud prevention, technical and user support, tracking and reporting usage of the Site, marketing, and other functions. We share your information with them as necessary to perform tasks on our behalf and they are obligated to not disclose or use it for any other purpose.

Sharing with our affiliates. If another company were to acquire all or substantially all of Redpoint’s assets or securities, that company would then possess any information Redpoint has from or about you, and will collect, use, and disclose that information solely as described in this Privacy Policy.

Redpoint has not sold any personal information for any purpose in the last 12 months.


5. Your Data Privacy Rights

Depending on where you are located and/or live, you may exercise certain data privacy rights, and Redpoint will facilitate the exercise of those rights.


European Privacy Rights

If you are a resident or are otherwise located in the territory of Europe, this section provides additional details about the personal data we collect about you, and your rights granted by the EU General Data Protection Regulation (“GDPR”).

Subject to certain limitations, the GDPR provides you the following privacy rights:

Transparency and the right to information. Through this Privacy Policy we explain how we use and share your personal information. However, if you have questions or concerns, please contact us at:

Mail: Redpoint Global Inc., Attn: Information Security, 36 Washington Street, Suite 120, Wellesley Hills, MA 02481

Email[email protected]

Phone +1.866.368.9896

Right of access, objection, restriction of processing, erasure, and portability. You can make a request to access, object, restrict, erase, or transfer any of your personal data here. You also have the right to withdraw your consent at any time when we process your personal data based on your consent.

Right to opt-out to direct marketing. You have the right to opt-out at any time to receiving marketing materials from us by following the opt-out instructions in our commercial emails, by contacting us.

Please note that we reserve the right to send you other communications, including service announcements and administrative messages relating to your Redpoint account, without offering you the opportunity to opt out of receiving them.

Right not to be subject to an automated decision, including profiling. We do not make automated decisions using your personal data that may negatively impact you. We use cookies and similar technologies on our Site to personalize your experience on the Site and recommend software products and services that may be of interest to you.

Right to lodge a complaint with a supervisory authority. If you consider that the processing of your personal data infringes your privacy rights according to the GDPR, you have the right to lodge a complaint with a supervisory authority, in the member state of your habitual residence, place of work, or place of the alleged infringement. Contact details for the EU data protection authorities can be found at


Legal Basis for Processing (EEA and Switzerland only)

Our legal basis for collecting and using the personal data described in this Privacy Policy will depend on the type of information and the context in which we collect it.

However, we will normally collect personal data from you only in the following circumstances:

  • Where we have your express consent to do so
  • Where we need the personal data to perform a contract with you
  • Where the processing is in our legitimate interests and is not overridden by your data protection interests or fundamental rights and freedoms

In some cases, we may also have a legal obligation to collect personal data from you to protect your vital interests or those of another person (for example, to prevent, investigate, or identify possible wrongdoing in connection with the Site or to comply with legal obligations).

If we ask you to provide personal data to comply with a legal requirement or to perform a contract with you, we will identify such basis for processing at the relevant time and let you know if the provision of your personal information is mandatory or not (as well as the possible consequences associated with not providing such information).

If we collect and use your personal data in reliance on our legitimate interests (or those of any third-party), this interest will typically be to operate our Site, communicate with you in relation to your account or the Site, to solicit information from you, including through surveys, to share aggregated information with providers of listed products or services and other licensees of our research and report offerings, to measure interest in and improve our offerings and Site, to engage in marketing activities, and to otherwise customize your experience with Redpoint.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us at:

Mail: Redpoint Global Inc., Attn: Information Security, 36 Washington Street, Suite 120, Wellesley Hills, MA 02481

Email[email protected]

Phone +1.866.368.9896


California Privacy Rights

If you are a resident of California, this section provides additional details about the personal information we collect about you, and your rights under the California Consumer Privacy Act, or “CCPA.”

First, we want to take the time to explain exactly what the “Do Not Sell My Personal Information” link on the Redpoint Site means. The purpose of this article is to explain (1) why the Redpoint Site contains the “Do Not Sell” link, (2) what it means to “sell” “personal information,” as those terms are defined under California law (3) that Redpoint does not sell personal information that directly identifies you, even under the California definition of “sale,” (4) what happens if you tell Redpoint not to “sell” your personal information, (5) how Redpoint implements your choice to block it from “selling” your personal information.

1. Why Does Redpoint Provide the “Do Not Sell” Link?

Redpoint provides the “Do Not Sell” link to comply with the California Consumer Privacy Act (CCPA), California Civil Code Section 1798.100 et seq., effective January 1, 2020. The CCPA is a new data protection law that provides California residents with certain choices about their data, including the ability to tell companies not to “sell” their personal information. The link is there to inform you of this choice. Although the CCPA only gives California residents the right to make these requests, we allow non-California residents with the same choices about their personal information.

2. What Does it Mean to “Sell” “Personal Information” Under the CCPA?

The CCPA broadens the definition of “sale” and “personal information” beyond how you might commonly interpret those terms.

Under the CCPA, “personal information” includes information that is not necessarily directly tied to an individual’s identity but may be associated with a device. This includes identifiers such as IP addresses, web cookies, and web beacons. In many cases, this type of information is not associated with you, but they are unique identifiers that could be. Similarly, the term “sell” is defined to include not just selling in exchange for money, but also sharing or transferring personal information (including information that does not directly identify an individual as described above) in exchange for anything of value, which is not limited to the exchange of money. Certain things are not considered “sales,” including when (1) personal information is shared with a service provider that is contractually prohibited from using the personal information for any purpose beyond the service specifically requested (“service provider exception”), or (2) when the consumer has directed a company to disclose the personal information (“consumer directed exception”).

3. Does Redpoint “Sell” my Personal Information?

Redpoint does not sell information that directly identifies you (email address, telephone number or location). In fact, we do not share that type of information except with service providers who can use the information solely to provide a service on our behalf, when a consumer directs us to share the information, or in the limited additional circumstances outlined in this Privacy Policy (such as for fraud prevention purposes or where we are legally required to share the information).

However, the CCPA’s broad definitions of “sale” and “personal information” may deem the common flow of information in the digital analytics and advertising ecosystem to be a sale. Like most companies that operate commercial websites, Redpoint utilizes online analytics to measure the ways users engage with our Site. These analytics, in turn, inform how we perform online advertising. In order to provide these analytics and facilitate online advertising, Redpoint uses third-parties that collect device identifiers and place tags, cookies, beacons, and similar tracking mechanisms on our Site. For instance, we may request that a third-party facilitate the placement of Redpoint ads on a particular website after a consumer has previously visited it. The third parties we use for these purposes generally do this by placing a cookie on a user’s browser so it can identify that the same browser visited other websites.

Where we can reasonably ensure via contract that the third-parties described above can and will use a device identifier solely to provide the specific service we have requested, and will not use or share the data for other purposes, we will not deem that sharing a “sale.” In most cases, we’ve determined that our data analytics providers that measure the ways users engage with our Site meet this standard and, accordingly, we will not block the sharing of an identifier with those entities even when you choose to opt-out through the “Do Not Sell” link.

In some cases, Redpoint does not ultimately control how such identifiers are used by some third-parties (particularly in some cases in the online advertising ecosystem), and so we cannot determine that all sharing with third parties in these cases fall within the service provider exception under the law. As a result, we are currently treating our sharing with some of these third parties as a “sale” under the CCPA.

4. What Happens when I Tell Redpoint not to “Sell” my Personal Information?

When a user of our Site makes the “Do Not Sell” choice, we will attempt to block further sharing of the covered identifiers with the third parties we engage on those digital properties or any other entity that does not fall within the service provider exception or the consumer directed exception.

If you would like to opt out of the sale of your personal information, you can do so via:

5. How Does Redpoint Implement my Choice to Block it from “Selling” my Personal Information?

As general rule, when you click the “Do Not Sell” link, Redpoint will then work toward setting a persistent “Do Not Sell” preference for you, that we can store as part of our persistent customer records.

Subject to certain limitations, the CCPA also provides you the right to request:

  • That we provide you access to details on the categories or specific pieces of personal information we collect and/or sell (including how we use and disclose this information and to whom we may sell it)
  • That we delete any of your personal information.
  • To opt out of any “sale” of your personal information that may occur; and
  • To not be discriminated against for exercising any of the above rights.

If you would like to submit an information request to exercise your California privacy rights under the CCPA, please contact us at:

Mail: Redpoint Global Inc., Attn: Information Security, 36 Washington Street, Suite 120, Wellesley Hills, MA 02481

Email[email protected]

Phone +1.866.368.9896

We will need to verify each request using the data elements listed below.

  • Full Name
  • Corporate Email Address
  • Corporate URL Domain Name (example:
  • Phone Number

You may also designate an authorized agent to act on your behalf.


Nevada Privacy Rights

If you are a resident of Nevada, Nevada law (SB 220), permits customers in Nevada to opt-out of the sale of certain kinds of personal information. A sale under Nevada law is the transfer of personal information to third parties for monetary consideration so these third parties can then re-sell or license the sold information. Redpoint does not sell your personal information to third parties as defined in Nevada law. If you are a Nevada resident and wish to obtain information about our compliance with Nevada law, please contact us as at:

Mail: Redpoint Global Inc., Attn: Information Security, 36 Washington Street, Suite 120, Wellesley Hills, MA 02481

Email[email protected]

Phone +1.866.368.9896


6. International Transfers

If you are accessing our Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States where our Site is located, and our marketing databases are operated. The data protection laws of the United States may not be equivalent or as comprehensive as the data protection laws in your country.

In order to protect your personal information when it is transferred to the United States, we have taken appropriate safeguards to ensure that your personal information will remain protected in accordance with this Privacy Policy. By visiting our Site or using our services, you understand that your information will be transferred to our facilities and to those third parties with whom we share it as described in this Privacy Policy.


7. Security

We have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us.

For example, only authorized Redpoint employees and contractors, utilizing the principle of least privilege, are permitted to access personal information, and they only may do so for permitted business functions. Our data security controls as well as privacy policies and procedures are periodically reviewed and enhanced as necessary. In addition, we utilize encryption in-transit when data is being transferred between components, locations, or programs, and encryption at-rest for all information storage. Also, together with our Site partners, firewalls are deployed, and intrusion detection systems are in place to help prevent unauthorized persons from gaining access to your non-public information.

Please bear in mind that submission of information over the Internet is never entirely secure. We cannot guarantee the security of information you submit via our Site while it is in transit over the Internet, and any such submission is at your own risk.


8. Children’s Privacy

The Site is a general audience site and does not offer services directed to individuals under 18 years of age.

No one under the age of 18 may provide any information to or on the Site. We do not knowingly collect personal information from individuals under 18.

If you are under 18, do not use or provide any information on this Site or on or through any of its features, do not register on this Site, use any of the interactive or comment features of this Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. Should an individual whom we know to be under the age of 18 send personal information to us, we will delete or destroy such information as soon as reasonably possible. If you believe we might have this type of information, please contact us.


9. Data Retention

Redpoint retains your personal information where we have an ongoing legitimate business need. For example, we may retain your information to prevent, investigate, or identify possible wrongdoing in connection with the Site or to comply with legal obligations. We may also retain copies of your personal information in our backup archives. 


10. Changes to this Privacy Policy

Redpoint may update this Privacy Policy from time to time. We will obtain your consent to any material changes to this Privacy Policy, if and where this is required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.


11. Contact Us

If you have questions about this Privacy Policy or want to communicate with our Data Protection Officer, please contact us as at:

Mail: Redpoint Global Inc., Attn: Information Security, 36 Washington Street, Suite 120, Wellesley Hills, MA 02481

Email[email protected]

Phone +1.866.368.9896

Please provide your identification and contact details as noted below, with a thorough explanation of your concern.

  • Full Name
  • Corporate Email Address
  • Corporate URL Domain Name (example:
  • Phone Number

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