True audiences of one.
Access robust data and design segments with extreme flexibility — so you can manage highly granular segments, even down to the level of every individual.
Configure rules to easily identify and target specific customer groups.
Easily create broad or narrow audience segments using aggregated customer data from across your enterprise. And once created, those segments are easily integrated into any campaign or journey — so you can deliver the most highly personalized experiences. And drive higher revenue, lower interaction costs and tangible ROI.
Access robust data and design segments with extreme flexibility — so you can manage highly granular segments, even down to the level of every individual.
Because your customer segments are dynamically rule-defined, you can stage more relevant offers and messages. And deliver them in real time.
You can visualize your segments in nearly any way you prefer: tables, Venn diagrams, clustering diagrams or other.
““The average age of our customer is 55+; many are married, and at the peaks of their careers. They’re getting ready to retire. If they have children at home, they may soon become empty-nesters, With Redpoint®, we can follow these lifecycle stages very closely, so that we can optimize our marketing spend promoting the right offer to the right audience. ””
Andrew Heltzel
Director for Marketing and CRM at Xanterra Parks and Resorts
Dynamically update every segment in real time with a rules-based approach. List-based approaches are outdated the moment you run them — so rgOne® is engineered to cut your segments dynamically.
Avoid the time and burdens in building segments for specific channels. With rgOne, you can universally access every audience segment you create — and be more strategic in how you engage individual customers in any touchpoint.
rgOne lets you define, execute and monitor customer segments in the most highly adaptive ways — so you can quickly adjust to changes in consumer behavior and market conditions.
Yes, you can easily target known customer segments and anonymized prospects — at the same time.
When you create audience segments with rgOne, powerful machine learning capabilities will identify key patterns in large volumes of data — to spot customer inclination and receptivity.
Power your campaigns with a CDP that is always on and always updating to capture and integrate every piece of customer data,regardless of source, into a Golden Record.
Make AdTech work for you by better managing customer journeys and website experiences for both anonymous and known customers.
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.