A/B/n made E-Z.
Optimize overall customer response by comparing outcomes from two or more choices.
Real-Time Optimization
A/B/n testing of rules, models and assets let you continually perfect real-time customer outcomes.
Key Benefits
Higher revenue and certainty, lower interaction costs: Optimize every outcome with testing and experiments, then feed results back to improve your models and make decisions with confidence.
ROI made ASAP.
Easily select an ML model, test with dynamic assets, and re-feed the results — for constant optimization and higher returns.
Goals made into results.
Real-world marketing goals such as clicks and responses are precisely measured along with a range of dynamic assets.
Key Highlights
Know what works.
With rgOne® and A/B/n testing, you’ll know with certainty which website designs and pages engage the most users. Choose your own criteria, then test dynamic content — to analyze and promote winners based on fulfillment states. And to promote goal-driven assets.
Succeed at every step.
Choose any success criteria aligned to any goal, and configure tests with competing digital assets, defined timeframes and specific methodologies. And when you stage A/B/n tests with rgOne’s machine learning, winners are automatically chosen and holdouts are supported for validation — during tests and all through campaign duration.
Test more than just a few.
Now you can stage multi-way tests for different rules and models, and test one model against any another — or against marketer rules and strategies.
Easily set them up across inbound channels (such as web, SMS and smart devices) and in traditional outbound campaigns including email, push messages and paid ads. Whatever you choose, you can easily limit tests to specific segments and automatically use the winning candidates.
Design across channels.
Use interaction canvases to design complete journeys with precise measurement and optimization across every channel.
- Website
- SMS
- AdTech
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Related Solutions
Customer Data Platform
Real-time decisions are only as good as the data that underpins them. Learn more about connecting all sources of customer data to create an always on, always updating Golden Record for every one of your customers.
Data Quality & Integration
With so many available channels that your customers can interact with you through, ensuring your customer data quality remains high is paramount. See how rgOne can help you.
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Decisions and Offers Made in 18 Milliseconds
One of the world's largest web services companies with a digitaly focused approach and nearly 20 million customers across 56 markets uses rgOne™ to make personalized offers within milliseconds.
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.
