Increase Marketing Agility
Automate customer segmentation. Manual segmentation doesn’t scale with the efficiency needed to meet customers’ expectations for experiences tailored to their specific interaction history, behaviors, and preferences.
One-to-One Marketing
Can you truly market to a segment of one? Yes—when you have the deep customer understanding needed to create and deliver contextually relevant interactions at every touchpoint.
Key Benefits of 1:1 Marketing
Your journey to the Holy Grail of one-to-one marketing can end right now. Start speaking to each customer as a segment of one, increasing their response rates—and your revenue.
Meet Modern Customers’ Expectations
Stop depending on traditional customer journeys and broad segments. Instead, provide the contextually relevant, one-to-one experiences that the modern consumer wants.
Take Real-Time Action on Real-Time Insights
Be ready to react with the right information, offer, or message at the very moment needed in any
channel or touchpoint by embracing analytical approaches that automatically score and suggest appropriate customers and content.
“...we have guests that travel with multiple brands, so we're able to communicate with them from the brand that we believe is most relevant to them at this moment in time, for example. We've been able to use [rgOne®] for lookalike modeling and all of our media purchasing.”
Betsy O'Rourke
Chief Marketing Officer at Xanterra Travel Collection
RECOMMENDED
Next-Generation Database Marketing
Consumer expectations for personalization are evolving to the point where marketing campaigns with a one-size-fits-all approach run the risk of alienating loyal customers. Today, personalization means adopting a one-to-one approach across all marketing programs.
Key Highlights
Customers no longer settle for disconnected experiences and generic messaging. With omnichannel personalization capabilities from Redpoint® rgOne, you can orchestrate and deliver exceptionally relevant one-to-one experiences across channels in real time.
Develop Contextual Understanding
Use customer data management to unify internal and external data sources to build a single customer view for every individual, accessible by users across the business.
Personalize at Scale
Harness advanced machine learning and omnichannel orchestration to deliver individual customers the most relevant content, offer, or recommendation in real time.
Build Omnichannel Journeys
Bridge data and operational silos to create and deliver individualized customer journeys with one-to-one messaging across every touchpoint.
Eliminate Guesswork
Accurately resolve identities to create a single view of the customer to access data from across channels and systems. Any new data instantly becomes part of a customer’s profile and delivers insight on the customer’s likely course of action.
Understand Customer Intent
“Listen” and respond to customers by aggregating and then activating customer data using a real-time decisioning engine, which enables you to interact with each customer in the right context and cadence, in the right channel, at the right moment.
Gain a Single Point of Control
Improve marketing efficiency and effectiveness by using real-time decisioning to intelligently orchestrate a one-to-one experience in the context and cadence of each customer at every interaction.
Related Solutions
Single Customer View
Generate a complete, holistic view of every one of your customers to support ALL of your marketing goals
Real-Time Personalization
Make personalized offers in milliseconds or minutes...we support your definition of real-time.
Recommended
Xanterra Sees Triple-Digit Performance Increase
[We kept] all our existing IT infrastructure 100 percent intact. - Andrew Heltzel,
Director of Marketing & CRM, Xanterra Travel Collection
Frequently Asked Questions
The relevance of one-to-one marketing communications and messaging can make customers feel valued, and can even seem more like a service than a promotion. Building the 360-degree view of the customer required for one-to-one marketing provides the rich data necessary to enable you to personalize the experience for each customer with contextually relevant advertising, communications, offers, and promotions. The result of this highly personalized messaging is increased customer satisfaction and loyalty, as well as revenue growth and greater profitability.
Having a 360-degree view of the customer means having real-time access to everything that’s knowable about each customer in one place; that is, maintaining what some companies call a “golden record” for each customer. The data that comprises a single view of the customer will be unique to you based on what’s important to your business. It should include first-, second-, and third-party data from internal and external systems and channels, such as:
- Call center transcripts
- CRM systems
- Loyalty programs
- Preference centers
- POS systems
- Social media
- Website activity and behavior data, including shopping cart data
These data sources may be batch or streaming; both will support real-time data access.
Real-time personalization is the ability for a company to use its customer data to present contextually relevant content to each customer at any interaction point. It entails streamlining and organizing on- and offline data to create a 360-degree view of each customer—often called a golden record—and then leveraging analytics to automate segmentation and messaging.
Marketers who want to use one-to-one marketing to reach their customers with contextually relevant ads, offers, and promotions need two key assets: a 360-degree customer view and the ability to deliver real-time personalization. The former will give you the rich, holistic view of your customers that will lead to more targeted messaging. The latter will enable you to react at the cadence of the customer.
Some companies think of one-to-one marketing as targeting small groups of customers with advertisements, offers, and promotions specifically for each cohort. Others consider it as truly engaging with one customer at a time, at scale. However your company defines one-to-one marketing, the common thread is speaking to individual customers with contextually relevant communications.
Put simply, the goal of one-to-one marketing is to offer individual customers or prospects an offer, recommendation, promotion, or suggestion that is uniquely personalized based on that customer’s preferences and habits. To achieve one-to-one marketing, marketers must be prepared to analyze each customer’s behavioral, transactional, and demographic data collected from all engagement channels.
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.
