Intelligent Orchestration

Configure rules or utilize machine learning algorithms to create audience segments and universally apply them to a campaign and journeys.

Build complex customer journeys that both span any and all channels, and adjust in real time to ensure each customer is on the right path.

Consistently engage customers across inbound (e.g. website, mobile app) and outbound (e.g. email, SMS, direct mail) channels or, as is often the case, a combination of both.

Design campaigns with easy-to-configure messaging, using a single interface in rgOne® and deliver the messages through existing “last mile” solutions.

Accurately identify customers across devices and data sources to ensure that campaigns utilize all that is knowable about each customer.

Utilize a library of prebuilt connectors to access data and execute campaigns using your existing technologies.

Access dashboards, insights and other visualization tools to obtain a deeper understanding of customers, segments and campaign performance data to test, tune and optimize marketing spend.

Customer-centric marketing shows customers you understand their needs and preferences by delivering contextually relevant interactions at every touchpoint and stage in the customer journey.

Triggered actions intelligently respond to customer, business and situational signals – from anywhere across the enterprise – and create customer moments that are perfectly timed, relevant and welcomed.

Monitor customer activities, update and enrich profiles, and interact with relevant offers. All at the cadence of the customer.

Dynamic content uses rules and ML models to match images and messages to the right customers in every channel.

Audience, channel, content and offers are selected at the moment of interaction, making your CX relevant and timely.

Every interaction detail is collected and updated in real-time. For the most accurate CX insights.

A/B/n testing of rules, models and assets let you continually improve customer outcomes. In real time.

Give customers something truly unique: relevant interactions informed by real-time data at every touchpoint.

Utilize a library of prebuilt connectors to AdTech solutions in order to coordinate digital advertising campaigns from the rgOne platform.

Seamlessly pass customer and prospect information to select AdTech vendors to prepare (onboard) the data for online ad campaigns – inclusion or suppression-based.

Securely manage both known customer and prospects records as well as anonymized versions of those records – all within in a single platform.

Reduce bounce rates and improve customer acquisition conversions by delivering relevant website experiences to first-time visitors.

Can you truly market to a segment of one? Yes—when you have the deep customer understanding needed to create and deliver contextually relevant interactions at every touchpoint.

The most complete view of the customer is the 360-degree view.