KPI-driven results.
Link machine-learning models to business KPIs — to always deliver the best possible decisions to seize on your business goals.
KPI-Based Optimization empowers business leaders to define and optimize models based on anything — and everything — that is measurable in the customer profile, campaign, and engagement ecosystem.
Optimize to the most precise business metrics — such as revenue, profit, conversions and time-on-page — and identify the specific objectives to train models against. Measure actual results, re-feed model performance against goals with the rgOne® platform’s Automated Machine Learning (AML) module, and automatically retrain each model to enhance performance. And the whole while, use A/B/n testing to select your best performing models. And to fully optimize your results.
Link machine-learning models to business KPIs — to always deliver the best possible decisions to seize on your business goals.
Automatically push decision results back to the machine-learning module for measuring and retraining models.
Test with confidence when you compare performance against other models, human rules, and default offers.
You drive customer engagement by relevant interactions. And those interactions are driven by marketing decisions — such as offer selection, treatment, channel and message that are most relevant for every customer at every moment.
rgOne uses measurable KPIs as machine-learning goals in guiding these very decisions. With a wide range of models, you can perform classifications, predict customer value, and choose products for recommendations and offers.
rgOne’s AML module continually improves models, runs new models and retrains with live data against target KPIs. New data refreshes models at scheduled times or by business events — and newly trained models are swapped in automatically, as old ones lose their effectiveness. AML constantly monitors model performance and, if predictive power falls below pre-defined tolerances, new training is automatically triggered for retraining.
Know more. Do more. Connect a customer's data into one centrally accessible location and unleash the power of your most valuable asset.
With so many available channels that your customers can interact with you through, ensuring your customer data quality remains high is paramount. See how rgOne can help you.
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