10 Questions That Separate Real CDPs From Pretenders
The CDP landscape is crowded and confusing. This guide gives you the 10 essential questions every buyer should ask to uncover whether a vendor can truly unify your data, support personalized customer experiences, and drive measurable ROI. Whether you’re evaluating CDPs for the first time or replacing a legacy solution, these questions will help you invest with confidence.
With this eBook, you can avoid common CDP buyer pitfalls, including:
Buying a CDP that only works for marketing, not across the enterprise
Settling for black-box identity resolution with no visibility or control
Choosing a vendor that lacks in-line data quality or requires coding for segmentation
Data-Driven Companies Trust Redpoint
Choose the Right CDP and Get the Results You Deserve
Ready to
SOLVE FOR ANY USE CASE
Deliver real-time, hyper-personalized CX across every channel. The right CDP doesn’t limit you, it empowers you to execute at the cadence of the customer.
Ready to
BUILD TRUST WITH CLEAN, UNIFIED DATA
Ensure accuracy and confidence with enterprise-grade identity resolution and in-line data quality that eliminates data debt and drives better decisions.
Ready to
UNLOCK BUSINESS VALUE FAST
Gain speed to value with no-code segmentation and built-in AI. Empower marketers and CX teams to activate insights without waiting on IT.
A personalized CX drives 66 percent of customer loyalty—more than price and
brand combined.
Gartner
experience.
Gartner