Better ad and social targeting.
Define your ideal audiences and automatically pass consumers to AdTech providers and social sites to execute campaigns with precision and confidence.
Target your customers and prospects beyond your own properties and channels.
Some providers promise consolidated management of campaign deployments, or managing impressions, or dashboards and reporting. Only Redpoint® gives you a single point of control for the entire digital ecosystem — and the customers in it.
Define your ideal audiences and automatically pass consumers to AdTech providers and social sites to execute campaigns with precision and confidence.
Suppress customer segments from digital ad spend, lowering costs and consumer fatigue while elevating the customer experience.
With highly targeted messages and audiences, companies can realize higher conversion rates and give prospects relevant, timely offers and content
You can enhance every omnichannel campaign by delivering personalized ad experiences with a closed-loop process that optimizes your customer journey strategies. And you can do that across a wide spectrum of marketing programs:
Define your segments, messages, and content in rg1®, and push to your choice of ad sites, DSPs, and social destinations.
And the extensive lineup includes walled garden networks including Facebook, Google and Twitter, as well as hundreds of sources across the open web.
You’ll enrich your customers’ journeys by infusing targeted ads into your omnichannel campaigns, which can include email, direct mail, social, and other direct channels.
With known customer attributes, you’ll create and deliver intelligently retargeted ads and direct campaigns for customers with similar preferences and profiles.
Overcome traditional tech barriers to more ably manage customer journeys across anonymous and known states. And to more precisely target consumers, via a robust network of online publishers or even your brand’s own website.
Orchestrate advanced multi-step, multi-channel customer journeys to drive high program ROI, such as reactivating lapsed customers, nudging loyal members to higher thresholds, and optimizing your total media mix.
“Redpoint® really was the best solution that would allow us to mix and match end use technologies while retaining a core engine that would enable us to personalize customer journeys.”
David Millard
Director of Commercial Applications, Reporting & Analytics at Renovia
On-Demand Webinar
Understanding your customers — in a changing environment where third-party cookies will disappear and privacy regulations will expand — continues to concern many marketers. Are you able to help your customers see the value of sharing their data with you?
Connect all 1st, 2nd, and 3rd party sources of known, semi-known, and unknown customer data into one universally accessible Golden Record
Make every channel count. Personalize experiences across all of your channels with consistency and precision.
Webcast
Join guest speaker Joanna O’Connell, VP and principal analyst at Forrester Research, and John Nash, chief marketing and st...
Solution Brief
Redpoint and LiveRamp simplify the process of data activation and personalization across the digital ecosystem.
Video
Take 1 minute to learn more about the Identity Resolution capabilities of rg1.
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.