Identity Resolution

We’ll say it: Redpoint® offers the industry’s most advanced identity resolution capabilities. So you can have the most precise view of every customer.

Key Benefits

The single most important step you can take to ensure highly individualized experiences is accurately recognizing your customers, both known and anonymous, across all points of interaction. Miss this and you’ll find it impossible to confidently execute campaigns that improve retention, increase sales, reduce CX friction, or maximize customer profitability.

Accurate Communication.

Customer identities are messy and come in every type and format. But Redpoint’s ID graph effortlessly connects records across devices, systems and sources.

Relevant Engagement.

If you can recognize customers across different devices, browsers and sessions, you can deliver the kind of relevant experiences that drive material business results.

Household & Account Mapping.

Map individual entities to households, companies or groups. And when changes happen (and they always do), you can automatically remove previous associations.

Identity Resolution with rgOne®

Hundreds of out-of-the-box matching functions

Applies deterministic and probabilistic matching techniques

Accurately matches identities and groupings like households

Provides the flexibility to solve for many use cases

Links both online and offline data

“At last, we can keep identities clean and perfect for all our ongoing donor communications. Not having to manage duplicate accounts has, by itself, nearly paid for the cost of the Redpoint® solution.”

Cate Twohill

Senior Director, Solutions at Community Development Partnership

Key Highlights

rgOne offers companies of every size a rich capability suite for implementing, managing and optimizing identity resolution challenges across disparate systems and sources.

Online & Offline Data

Identify individuals using online and offline data including sessions, cookies, DMP IDs, email and physical addresses, phone numbers, account, device IDs and card tokens, along with persistent key management.

Progressive Identity Cycles

Adjust to natural changes to identities over time, such as combining or breaking apart household or business profiles.

Out-of-the-Box Functions

Apply over 375 built-in data functions to match at the household, person, address, email, URL, and account levels. All without coding or developing custom algorithms.

Probabilistic & Deterministic Matching

Leverage matching techniques that combine statistically based matching with customer data integration business rules to create highly accurate match results.

Standardized for Accuracy

Rely on Redpoint's native capabilities to cleanse and standardize names, addresses, phone numbers and email addresses across North America and 240 territories.

Enterprise Range

Use a consistent approach to ID resolution for all customer-facing business units across your enterprise.

Related Solutions

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint® can put your goals within reach.

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint can put your goals within reach.

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