Customer Data Management

Efficiently exchange data between systems and applications with hundreds of pre-built connectors, including non-MarTech solutions.

Correlate and correct data quality issues across systems, and automatically escalate exception handling to internal data stewards.

Orchestrate customizable match & merge functions with complete oversight, version history and source prioritization.

Decipher identities – names, addresses, cookies, IP addresses, IoT smart devices – into a complete and accurate Golden Record for every customer.

Monitor, update and track customer data across multiple data sources while maintaining multiple identity levels (individual, household and business).

Achieve enterprise-level performance and deliver personalized experiences by continuously updating data across systems in real time.

Easily reconcile and automate otherwise time-consuming data parsing and normalization tasks.

Simplify and accelerate the integration of data sources from any web app with your operations and customer journeys.

Design and deploy simple or complex workflows to efficiently orchestrate data management tasks.

Simplify the operations required to easily handle the complexity and velocity of large data volumes, in every form.

Create a single, reliable source of truth, and manage it with accurate lineage, versioning, stewardship and real-time aggregation functions.

Seamlessly connect third-party data providers to enrich customer records and stage more relevant experiences.

Core data management with enterprise performance, automation and connectivity.