Treat Each Customer as a Segment of One

It’s About the Data

Personalized Marketing (one-to-one marketing) – the ability to treat each customer as a unique relationship – is largely about data. When your data is cleansed, unified, and operationalized, you can create a highly precise profile of each customer over time – including their online and offline behaviors, preferences, and purchase histories.

That sets the stage for you to automate the targeting and engagement process. RedPoint enables you to deliver unique, compelling, and relevant experiences across all customer journeys.


One-to-One Messages

Let RedPoint show you how to tap your data and orchestrate interactions that improve campaign performance metrics, reduce cost of customer interaction, and increase customer lifetime value.

Every buyer is an individual who expects to be treated uniquely. RedPoint equips you to create and deliver hyper-personalized messages that are relevant to each customer and orchestrate interactions across any touchpoint.


Personalized Marketing at Scale

Personalizing each customer’s interaction with your organization should be a top priority. With RedPoint, you can seamlessly execute customer journeys that create a true connection across digital channels, stores, franchisees/dealers, call centers, direct mail, social networks, mobile (apps and SMS) channels, and IoT (smart connected devices).

To deliver personalization at scale, you need to optimize the next best action in real time. RedPoint’s machine learning capabilities enable you to deliver highly relevant interactions that are in the right context and cadence for each customer.


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Big Data for Marketers White Paper

Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions.

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