Treat Each Customer as a Segment of One

It’s About the Data

Every buyer expects to be treated as a unique individual.

When your data is cleansed, unified, and integrated, you can create a highly precise profile of each customer over time – including their online and offline behaviors, preferences, and purchase histories.

Redpoint equips you to create and deliver hyper-personalized messages that are relevant to each customer and orchestrate interactions across all touchpoints.

One-to-One Messages

Leverage your customer data to target customers as a segment of one and orchestrate interactions that improve campaign performance metrics, reduce cost of customer interaction, and increase customer lifetime value.

Let Redpoint show you how to tap all of your data to make every moment of interaction personal.

Personalized Marketing at Scale

With Redpoint, you can seamlessly execute customer journeys that create a true connection across digital channels, stores, call centers, direct mail, social networks, mobile (apps and SMS) channels, and IoT (smart connected devices).

To deliver personalization at scale, you need to optimize your data so you can produce the next-best action in real time. Redpoint’s machine learning capabilities enable you to deliver highly relevant interactions that are in the right context and cadence for each customer.

post image

Gartner: Critical Capabilities for Multichannel Marketing Hubs

Learn how to assess solutions that enable marketers to leverage customer data to enhance customer experience.

Learn More
post image

Empowering Marketers to Personalize Engagement with Individual Consumers Solution Brief

Increase marketing effectiveness by personalizing engagement in the context and cadence of each customer

Learn More