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Personalization

Treat Each Customer as a Segment of One

It’s About the Data

Every buyer expects to be treated as a unique individual.

When your data is cleansed, unified, and integrated, you can create a highly precise profile of each customer over time – including their online and offline behaviors, preferences, and purchase histories.

RedPoint equips you to create and deliver hyper-personalized messages that are relevant to each customer and orchestrate interactions across all touchpoints.
 

One-to-One Messages

Leverage your customer data to target customers as a segment of one and orchestrate interactions that improve campaign performance metrics, reduce cost of customer interaction, and increase customer lifetime value.

Let RedPoint show you how to tap all of your data to make every moment of interaction personal.

Personalized Marketing at Scale

With RedPoint, you can seamlessly execute customer journeys that create a true connection across digital channels, stores, call centers, direct mail, social networks, mobile (apps and SMS) channels, and IoT (smart connected devices).

To deliver personalization at scale, you need to optimize your data so you can produce the next-best action in real time. RedPoint’s machine learning capabilities enable you to deliver highly relevant interactions that are in the right context and cadence for each customer.

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Big Data for Marketers White Paper

Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions.

Learn More