Individualized Experiences
Deliver highly relevant messages and offers by using everything knowable about each consumer, across all applicable data sources.
When you put customers in charge, you put yourself in control.
Customers want it their way at every turn, in every moment, across every channel — and will quickly go elsewhere to find it. With Redpoint®, you can give them everything they want. While giving yourself every competitive advantage.
Deliver highly relevant messages and offers by using everything knowable about each consumer, across all applicable data sources.
Realize a 7X improvement in response rates and other key metrics that drive customer lifetime value.
Transform customer experiences to be consistent across all enterprise touchpoints, in real time. For real.
You needn’t settle for disconnected, fragmented data anymore. With rg1, you’ll secure a single point of control over all customer decisions and interactions. While executing hyper-personalized experiences, across every channel, to secure higher revenue and long-term customer loyalty.
Overcome typical data and operational silos, to create and deliver consistently individualized journeys across every touchpoint.
The result? Experiences loaded with ultra-personalization and zero friction.
Build and deploy personalized website experiences for known visitors and even first-time anonymous visitors. Use content, images and recommendations, or any combination, to customize the user experience. Then run A/B/n tests to ensure those experiences are optimized.
You can present campaigns to visitors in real time based on any attribute set, such as:
With rg1, you can use your current email solution(s) to orchestrate campaigns, all from a single interface. And you can apply real-time insights from other steps in the customer journey to send or suppress emails.
That means you can also:
Fully integrated with mobile app operating systems and mobile notification providers, rg1 gives you the power to execute highly personalized mobile experiences. You deliver custom content and messages (SMS and push notifications) to specific mobile app users, while also supporting critical mobile initiatives including:
Single customer view data, including next-best-action, customer sentiment, churn prediction and NPS scores, are available to other systems when interacting with customers, such as call center solutions or mobile usage in retail environments.
It’s that powerful: rg1 lets you cover every customer interaction point, and helps equip support & sales teams with cross-sell offers and alternative product suggestions. For maximum value delivery and optimal customer engagement.
When you connect your IoT devices with customer profiles, you’ll trigger actions and events based on accurate, updated information. And you’ll deliver highly personalized experiences when rg1 uses data from virtually any smart device:
Direct mail remains a vital, high-performing channel for many marketers. So rgOne supports high personalization here, too, with critical contributions including:
Customer expectations, of your brand and the experiences you stage, are sky-high and getting higher. Enter rg1, designed to help companies gain the deep customer understanding that’s needed to create & deliver persuasive interactions. At every touchpoint along the customer journey. So you stay relevant, and one step ahead.
With rg1’s customer data management capabilities, you'll unify internal and external data sources – in short, all that's knowable – to build a single customer view for every individual. That's the Redpoint Golden Record.
You can harness advanced machine learning and orchestration to identify audience segments and deliver the most relevant content, offer or recommendations in real-time. Across millions of customers and billions of interactions.
It's your choice: Keep your existing “last mile” marketing technologies in place, or replace them when needed. In either case, you can use the rg1 platform to build and deploy omnichannel campaigns from a single interface.
“Taking time to deliver personalized experiences for customers drives loyalty and fosters a strong positive sentiment of the company.... Redpoint’s CDP will be a fundamental element to help deliver this type of personalization at scale.”
Phil Bienert
Chief Marketing Officer at 1-800 Contacts
Solution Brief
Multichannel, multi-event journeys are the norm for today's marketers. The challenge is orchestrating a consistent message that will resonate with your customer across the channels that they will engage in.
Generate a complete, holistic view of every one of your customers to support ALL of your marketing goals
Make personalized offers in milliseconds or minutes...we support your definition of real-time.
Solution Brief
Deliver relevance in the context and cadence of each customer across all touchpoints.
Solution Brief
Provide a consistent, highly personalized experience across every customer touchpoint.
Analyst Report
The CDP Vendor Comparison Report presents a side-by-side comparison of key features that differentiate CDP vendors.
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.