Omnichannel Marketing

Create a Relevant, Consistent Experience for Every Customer Across All Touchpoints

Be Present at Every Touchpoint

Successfully engaging with customers in an omnichannel environment starts with unifying all sources of data.

Understanding the customer in the context of their buyer’s journey is the key to delivering the next best message that optimizes engagement with the customer, no matter what touchpoint they appear in next.

By overcoming siloed systems and data that fragment the customer experience, you can deliver hyper-personalized interactions and experiences, across all digital and traditional channels or enterprise touchpoints.

Leverage Advanced Analytics to Drive Relevancy

Tap the power of your data and leverage sophisticated analytics to automatically segment customers, structure your interactions, and serve up next-best actions that are relevant and in the right cadence.

With Redpoint analytics, you have the right real-time insights to stay in lockstep with your customer’s journey.

Close the Customer Engagement Gap by Bridging Strategy with Execution

Marketing strategies have no value unless you can execute them in ways that meet customer expectations. With Redpoint, you finally close the gap and use a data-driven approach to deliver a seamless customer experience.

Measure campaign performance, marketing impact, and conversions to continuously tune the channel, message, and offer mix and optimize engagement. Redpoint enables you to reduce the cost of customer interactions, decrease customer fatigue and friction, and improve customer lifetime value.

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The Path to Omnichannel Marketing

Consumers are becoming more sophisticated in their use of digital engagement with brands, leading marketers the need to adopt more refined tools and mature strategies.

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Infographic: Omnichannel Strategy

Customers are leveraging digital transformation to interact across multiple channels and are now choosing their own specific buyer journeys.

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