Easily Ingested Data
Integrate all your data with native connectors and build a single customer view accessible in real time.
CUSTOMER DATA PLATFORM
Data quality in line with ingestion to drive downstream benefits.
Getting the data right is critical to improve CX and meet interaction goals. Without it, marketers and business users are unable to know who their customers are, understand their unique characteristics and build personalized campaigns and journeys.
Integrate all your data with native connectors and build a single customer view accessible in real time.
Data quality is always-on with advanced parsing, cleansing and standardization across sources to correct human errors.
Visualize and analyze all relevant data across all sources, with assessments for quality, completeness, and timeliness.
Customer data is fragmented, messy, and incomplete – and is spread across many systems, including CRMs, front desks and service offices where data may be entered with varying formats and accuracy. Beyond integrating customer data from many sources, companies also need to correlate and augment the information so that it is useful to support CX initiatives.
Bring together every source of customer data – from across the enterprise and every customer touchpoint.
Trusted by Today's Top Brands
USE CASE
Use pre-built connectors to integrate first-, second- and third-party data sources - both structured and unstructured - and efficiently resolve data quality issues.
USE CASE
Combine demographic and behavioral information, metrics, transaction history, customer lifetime value and more into a complete and accurate view of each customer.
Easily connect to third-party data providers to enrich existing customer records and deliver the most personalized and relevant customer experiences.
with your choice of demographic, sociographic, advertising, and other data in the cadence of your business. Handle additional details on customers, households, products and other relevant data.
and data quality with optional human oversight, in ways that meet compliance and privacy requirements. Use your experts to improve the process and results for analytics, marketing, and service.
customer behaviors in real time to understand sentiment, product affinity, and lifetime value. Improve the relevance and trust of your brand by fully understanding the customer journey.
Monitor all incoming data for quality, completeness, and timeliness, with a dashboard to visualize all your customer data processes.
all incoming data with an intuitive dashboard or programmatically, via a full-scale web API.
through metrics and drill-downs to recognize changes in your customer data and handle every new source.
to launch campaigns, monitor interactions, and build analytics with data you know is ready for your use cases.
Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers...
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