Parsing & Normalization

Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers...

We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...

While there are many sources and types of errors in your marketing data – data biases or distortions – one common trait is...

At first glance, there is a seeming disconnect between the rising volume of consumer data and the ability of marketers to ...

Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par,...

Data ingestion refers to importing data to store in a database for immediate use, and it can be either streaming or batch ...

What is Data Enrichment? Data enrichment is defined as merging third-party data from an external authoritative source wit...

What is Data Cleansing? Customer data cleansing or data cleaning is the process of detecting and correcting (or removing)...

Data Wrangling is the process by which data of any kind is processed and prepared for analysis. Data wrangling is a critic...