Master Data Management

What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up ...

Everyone agrees that the secret to great customer experience is great customer data. There is less agreement, however, on ...

Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical...

On May 3, in celebration of the newly coined International MarTech Day, Scott Brinker released his MarTech Technology Land...

We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...

The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...

Back in the day, “webmaster” was a prized title that bestowed respect on the holder as a knowledgeable jack of all trades ...

There is a considerable gap between the experience brands deliver to their customers, and the experience customers have co...

In a recent survey Redpoint Global conducted with The Harris Poll on consumers’ and marketers’ perceptions of customer exp...

When businesses first started taking note of and prioritizing “customer experience,” it was primarily viewed as a marketin...

A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. To...

In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...