The Pros and Cons of Composable Architecture
Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical...
Master Data Management
Here’s Why You May Need a CDP – Even if You Have an MDM
On May 3, in celebration of the newly coined International MarTech Day, Scott Brinker released his MarTech Technology Land...
What to Know About Metadata at the Data Layer
We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...
Don’t Be Hit by the Bad Data Snowball Effect
The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...
What Does it Mean to be a Good Data Steward?
Back in the day, “webmaster” was a prized title that bestowed respect on the holder as a knowledgeable jack of all trades ...
Build a Comprehensive Customer Understanding Through Perfect Data
There is a considerable gap between the experience brands deliver to their customers, and the experience customers have co...
Align the Healthcare Experience Around the Consumer: How an Omnichannel CX Delivers Improved Health Outcomes
In a recent survey Redpoint Global conducted with The Harris Poll on consumers’ and marketers’ perceptions of customer exp...
Future-Proof Customer Experience with an Omnichannel CX Platform
When businesses first started taking note of and prioritizing “customer experience,” it was primarily viewed as a marketin...
Survey Says: A Modern Architecture, Single Point of Control Drive Digital Transformation
A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. To...
Wave a Magic Wand: What Can You Accomplish with Perfect Data?
In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...
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