Wave a Magic Wand: What Can You Accomplish with Perfect Data?
In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...
Master Data Management
Key Factors for Multinational Businesses to Consider When Implementing Enterprise Engagement Platforms
“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challeng...
Redpoint In Situ, Perfect Data, in Real Time, in Your Own Security Perimeter
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...
A Bountiful Harvest: Farm Market iD Drives Better Agribusiness Decision-Making with Redpoint
Each year the US agriculture market contributes nearly $1 trillion in economic value to the economy. Even as the industry ...
Brexit and Customer Experience: Coping with Chaos
Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together w...
Consumer Safety and the Data Privacy Value Exchange
The UK public’s outcry and mistrust over its government’s efforts to build a coronavirus-tracing app is a microcosm of con...
How to Shorten the Redpoint Data Management Learning Curve
Redpoint Data Management (RPDM) is a feature rich, enterprise data management application that functions across both tradi...
Data Privacy, Data Quality, and Data Governance: Experts Weigh In
The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality a...
What is Data Lineage and Why is it Important?
What is Data Lineage? Data lineage is defined as a data lifecycle that includes the data's origins and where it moves ove...
Why Data Veracity is the Foundation for a Personalized Customer Experience
At first glance, there is a seeming disconnect between the rising volume of consumer data and the ability of marketers to ...
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