The Elevation of Experience: Why a Deep Customer Understanding Matters Even More
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
Inbound & Outbound Orchestration
Customer Loyalty and an Emotional Connection for the New Reality
Fewer shoppers, airline passengers, car rentals and hotel stays throughout the first few months of coronavirus have upende...
Reduce Gaps in Care and Drive Better Health Outcomes with Personalized Engagement
While much of the healthcare industry has been turned upside down because of COVID-19, the global pandemic is a reminder t...
Show Me: The Importance of Proving Out a CDP Use Case
The need to separate hype from reality was highlighted by Missouri U.S. Congressman Willard Vandiver in 1899 when he said ...
Advancing Value-Based Healthcare One Patient Engagement at a Time
The New England Journal of Medicine recently published results from a study of an incentive-based payment model which look...
2020 Predictions: Expect Personalization to Gain a Distinctive Edge for the Next Decade
The customer experience gap measures the difference between how marketers and consumers rate marketers’ ability to provide...
Getting Started with Personalization: Include "Unknown" Visitors for Website Personalization
Thirty-seven percent of consumers in a Harris Poll survey commissioned by Redpoint said that they will no longer do bu...
What’s Needed to be a RealCDP?
The Customer Data Platform industry continues to grow as more buyers realize that CDPs offer to meet one of their most pre...
Capturing Intent in an Omnichannel Customer Journey is Next-Level Marketing
With rising consumer expectations for personalization across the entire customer buying journey, the ability to understand...
Omnichannel Efficiency Drives Latest Customer Engagement Hub Release
Modern marketers do not have the luxury or patience to re-design or re-purpose channel-specific engagement strategies, not...
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