Cross-Sell and Upsell Done Right: Why the Right CDP is Essential
Marketers involved in cross-sell or upsell activities have the proverbial ear to the ground, continuously monitoring custo...
Inbound & Outbound Orchestration
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
Redpoint CTO to Present at MarTech Virtual Training Event
On Tuesday, March 16, Redpoint Global CTO and Co-Founder George Corugedo will present a session at the MarTech Training vi...
Redpoint Global Product Updates: Simplicity, Ease of Use Highlight New Release’s Intelligent Orchestration Capabilities
The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...
The Elevation of Experience: Why a Deep Customer Understanding Matters Even More
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
Customer Loyalty and an Emotional Connection for the New Reality
Fewer shoppers, airline passengers, car rentals and hotel stays throughout the first few months of coronavirus have upende...
Reduce Gaps in Care and Drive Better Health Outcomes with Personalized Engagement
While much of the healthcare industry has been turned upside down because of COVID-19, the global pandemic is a reminder t...
Show Me: The Importance of Proving Out a CDP Use Case
The need to separate hype from reality was highlighted by Missouri U.S. Congressman Willard Vandiver in 1899 when he said ...
Advancing Value-Based Healthcare One Patient Engagement at a Time
The New England Journal of Medicine recently published results from a study of an incentive-based payment model which look...
2020 Predictions: Expect Personalization to Gain a Distinctive Edge for the Next Decade
The customer experience gap measures the difference between how marketers and consumers rate marketers’ ability to provide...
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