AdTech Connectors

The story of the new Choluteca Bridge in Honduras offers a lesson on the importance of adaptability. Completed and commiss...

Disconnected AdTech and MarTech systems often have differing goals and run list-based campaigns for audiences that are...

Attribution and measurement of display advertising is a tricky business. Traditional metrics like click-through rates (CTR...

The traditional approach to advertising is broken and it risks damaging your brand. Programmatic ad fatigue and ineffectiv...

The hype digital marketing and advertising world has gone through a substantial amount of changes in the past few years. B...

Traditional advertising is broken. Programmatic strategies that used to work no longer bear fruit and, if anything, run th...

The balance of power has shifted from brands to consumers. The modern consumer wants contextually relevant experiences wit...

The Super Bowl has always been a prime window for advertisers. More than 100 million pairs of eyeballs have been glued to ...