Is Your Marketing Platform Ready for Prime Time?
With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving reve...
Data Security
Align MarTech and AdTech to Avoid Over-Targeting and Supercharge Personalization
Disconnected AdTech and MarTech systems often have differing goals and run list-based campaigns for audiences that are...
How to Shorten the Redpoint Data Management Learning Curve
Redpoint Data Management (RPDM) is a feature rich, enterprise data management application that functions across both tradi...
Does Your MarTech Stack Measure Up? Risk vs. Reward in the Age of Customer Experience
Reassessing any part of the MarTech stack is always a game of risk vs. reward. This holds true really for any enterprise t...
Data Privacy, Data Quality, and Data Governance: Experts Weigh In
The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality a...
Clear the Hurdles for a Personalized Customer Experience
Providing a hyper-personalized experience for the always-on, continuously connected consumer across the complete cus...
Marketing Data is Too Important to Cede Control of the Security Perimeter
Safeguarding customer data while delivering omnichannel experiences is a choreographed dance between an enterprise and mar...
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