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Author: Todd Hinton

As VP of Engineering, Data Management for RedPoint Global, Todd Hinton leverages more than 20 years of technology management and software development experience to his oversight of RedPoint Global’s data management product offerings, including master data management and the RedPoint Customer Data Platform. Connect with Todd on LinkedIn and Twitter.

by Todd Hinton | March 26, 2019

How to “TRANSCEND” Marketing Operations with a NoSQL Document Database

In the race to personalize the customer experience, marketers who work with siloed data in traditional relational database management systems (RDBMS) have become practiced in…

by Todd Hinton | July 18, 2018

How Does Data Governance Differ from Data Quality?

When we hear about data management these days, the terms “data quality” and “data governance” come up quite a bit—and they should because these are…

by Todd Hinton | July 10, 2018

What Is Data Enrichment?

Data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to…

by Todd Hinton | April 24, 2018

5 Ways to Tell If You Have a Customer Data Platform

Customer data platforms (CDPs) are still emerging as a solution class. The resulting fungibility from this status has led to extensive confusion in the marketplace,…

by Todd Hinton | April 17, 2018

How Healthcare Payers and Providers Can Harness Big Data for Big Results

The rise of big data has impacted everything, but healthcare payers and providers have felt a stronger impact than many others. The reason is that…

by Todd Hinton | April 3, 2018

4 Steps to More Efficient Data Preparation

Data preparation has long been one of the most time-consuming tasks in data management. Today, 80 percent of data scientists spend more time preparing data…

by Todd Hinton | March 20, 2018

3 Key Building Blocks of Your Single Customer View

Within an organization, a “single customer view” can mean many things. Marketers, operations managers, sales teams, and service organizations might all define and use it…

by Todd Hinton | December 18, 2017

3 Elements of Ironclad Customer Data Quality Management

Data quality should be a strategic priority for any business, if it isn’t already. Exploding data volumes and the modern omnichannel customer experience have created…

by Todd Hinton | November 29, 2017

Why Is Master Data Management Vital to Customer Engagement Success?

The volume of data generated every day is exploding. IDC recently estimated that the “digital universe” will increase to 40 zettabytes of information by 2020, and…