5 CDP Pitfalls Retailers Need to Avoid
There’s an old saying about failing to plan is the same as planning to fail. There are many things that can potentially go...
Thomas Kaczmarek
Thomas “Tom” Kaczmarek has more than three decades of marketing and customer engagement experience, including business development and database marketing. As a director of customer engagement for Redpoint Global, Tom focuses on helping the company’s retail clientele implement omnichannel marketing strategies to reach the connected customer. Connect with Tom on LinkedIn and Twitter.
Five Ways Retailers Can Drive Customer Loyalty
A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have thei...
How to Benefit from the Digital and Physical Retail Convergence
The convergence between digital and physical retail is here. These two halves of the retail ecosystem at one time operated...
Voice Assistants Are Just Another Retail Channel
Many innovations have transformed the retail customer experience over the years: the internet, mobile phones, social media...
The Digital Retail Wars Aren’t Over Yet
The war for dominance in digital retail is far from over. Amazon has captured the field for the past 20 years, but much of...
3 Important Ways Identity Resolution Boosts Omnichannel Retailing
More than perhaps any other industry, retail has faced an extensive shakeup with changing business models. Native online r...
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