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Thomas “Tom” Kaczmarek has more than three decades of marketing and customer engagement experience, including business development and database marketing. As a director of customer engagement for RedPoint Global, Tom focuses on helping the company’s retail clientele implement omnichannel marketing strategies to reach the connected customer. Connect with Tom on LinkedIn and Twitter.
The convergence between digital and physical retail is here. These two halves of the retail ecosystem at one time operated as distinct parts of the…
Many innovations have transformed the retail customer experience over the years: the internet, mobile phones, social media, and so on. Voice assistants are the latest…
The war for dominance in digital retail is far from over. Amazon has captured the field for the past 20 years, but much of that…
More than perhaps any other industry, retail has faced an extensive shakeup with changing business models. Native online retailers have grown by leaps and bounds,…
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