Author: Thomas Kaczmarek

Thomas “Tom” Kaczmarek has more than three decades of marketing and customer engagement experience, including business development and database marketing. As a director of customer engagement for RedPoint Global, Tom focuses on helping the company’s retail clientele implement omnichannel marketing strategies to reach the connected customer. Connect with Tom on LinkedIn and Twitter.

by Thomas Kaczmarek | April 12, 2018

How to Benefit from the Digital and Physical Retail Convergence

The convergence between digital and physical retail is here. These two halves of the retail ecosystem at one time operated as distinct parts of the…

by Thomas Kaczmarek | January 11, 2018

Voice Assistants Are Just Another Retail Channel

Many innovations have transformed the retail customer experience over the years: the internet, mobile phones, social media, and so on. Voice assistants are the latest…

by Thomas Kaczmarek | January 9, 2018

The Digital Retail Wars Aren’t Over Yet

The war for dominance in digital retail is far from over. Amazon has captured the field for the past 20 years, but much of that…

by Thomas Kaczmarek | September 6, 2017

3 Important Ways Identity Resolution Boosts Omnichannel Retailing

More than perhaps any other industry, retail has faced an extensive shakeup with changing business models. Native online retailers have grown by leaps and bounds,…