
Top 5 Questions a Multi-Brand, Multi-Region Retailer Needs to Ask about a CDP
Multi-brand, multi-region retailers have unique data and marketing complexities that not every customer data platform (CDP...
Thomas “Tom” Kaczmarek has more than three decades of marketing and customer engagement experience, including business development and database marketing. As a director of customer engagement for Redpoint Global, Tom focuses on helping the company’s retail clientele implement omnichannel marketing strategies to reach the connected customer. Connect with Tom on LinkedIn and Twitter.
Multi-brand, multi-region retailers have unique data and marketing complexities that not every customer data platform (CDP...
There’s an old saying about failing to plan is the same as planning to fail. There are many things that can potentially go...
A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have thei...
The convergence between digital and physical retail is here. These two halves of the retail ecosystem at one time operated...
Many innovations have transformed the retail customer experience over the years: the internet, mobile phones, social media...
The war for dominance in digital retail is far from over. Amazon has captured the field for the past 20 years, but much of...
More than perhaps any other industry, retail has faced an extensive shakeup with changing business models. Native online r...
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