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Author: RedPoint

by RedPoint | July 4, 2017

Happy Independence Day from RedPoint Global

This week is the Fourth of July, and to celebrate the RedPoint Global team is taking the week off from blogging. We wanted to wish…

by RedPoint | April 6, 2017

What Is Connected Data?

The idea underpinning connected data is a fundamentally simple one. It means that all data across the enterprise is connected into, and visible through, a…

by RedPoint | December 9, 2016

What is a Golden Record?

A golden record combines meaningful, reliable data from multiple systems into a single view that’s ideally more accurate, more complete and truer than the data from any single source.…

by RedPoint | March 15, 2016

Definition of the Week: Heuristic Matching

Heuristic is not a word to shy away from. According to the Merriam-Webster Science Dictionary, it simply means using experience to learn and improve, and…

by RedPoint | March 8, 2016

Definition of the Week: Data Wrangling

Data Wrangling is the process by which data of any kind is processed and prepared for analysis. Data wrangling is a critical first step in…

by RedPoint | March 1, 2016

Definition of the Week: Data Hygiene

Data Hygiene is the high-level term to refer to all of the processes employed to ready data for effective use. These would include the basic…

by RedPoint | February 23, 2016

Definition of the Week: Data Blending

Data Blending is a method used to extract value from multiple data sources. Data Blending merges several sources of data in a variety of forms;…

by RedPoint | February 16, 2016

Definition of the Week: Marketing Automation

Marketing automation helps create richer customer experiences and is a critical component of an effective, customer-obsessed lead generation strategy. B2B and B2C organizations rely on…

by RedPoint | February 2, 2016

Definition of the Week: Golden Record

In marketing, the Golden Record is a record that combines meaningful, reliable data from multiple systems into a single, best record. It is the “ideal”…