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Author: RedPoint

by RedPoint | April 6, 2017

What Is Connected Data?

The idea underpinning connected data is a fundamentally simple one. It means that all data across the enterprise is connected into, and visible through, a…

by RedPoint | February 16, 2016

Definition of the Week: Marketing Automation

Marketing automation helps create richer customer experiences and is a critical component of an effective, customer-obsessed lead generation strategy. B2B and B2C organizations rely on…