Author: Steve Zisk

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As senior product marketing manager at Redpoint Global, Steve is tasked with developing messaging and marketplace positioning for RedPoint’s customer engagement platforms. Connect with Steve on LinkedIn and Twitter.

by Steve Zisk | September 4, 2019

Why the Right to Be Forgotten is One of the Hardest Parts of GDPR

Editor’s Note: This is the first of a two-part series on the Right to be Forgotten, also known as the Right to Erasure. Part two…

by Steve Zisk | August 7, 2019

No Data Left Behind: The Importance of a Closed-Loop Cycle for Intelligent Data Orchestration

Editor’s Note: This is the second blog in a two-part series exploring the importance of continual data infusion, orchestration, and a closed-loop data cycle over…

by Steve Zisk | July 29, 2019

No Data Left Behind: Analytics, Orchestration, and Making Data Work for You

Editor’s Note: This is the first blog in a two-part series that will explore the importance of continual data infusion, orchestration, and a closed-loop data…

by Steve Zisk | July 10, 2019

Demise of the DMP, Long Live the CDP

The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still a time and…

by Steve Zisk | June 25, 2019

What is Data Lineage and Why is it Important?

What is Data Lineage? Data lineage is defined as a data lifecycle that includes the data’s origins and where it moves over time. The ability to track, manage, and…

by Steve Zisk | May 16, 2019

Omnichannel Efficiency Drives Latest Customer Engagement Hub Release

Modern marketers do not have the luxury or patience to re-design or re-purpose channel-specific engagement strategies, not if they wish to keep pace with the…

by Steve Zisk | May 14, 2019

5 Things Credit Unions Should Do to Attract Millennials

Credit unions face an uphill battle to attract millennials, the roughly 80 million Americans born between 1981 and 1996 whose youngest members are now mostly…

by Steve Zisk | May 7, 2019

Why Data Veracity is the Foundation for a Personalized Customer Experience

At first glance, there is a seeming disconnect between the rising volume of consumer data and the ability of marketers to use data to create…

by Steve Zisk | May 3, 2019

Leveraging Customer Profiles to Increase Engagement

Customer experience is a competitive advantage for brands who can deliver highly relevant, hyper-personalized journeys to individual consumers. Customer profiling is the method marketers have…