Author: George Corugedo

A former math professor and seasoned technology executive, Redpoint Chief Technology Officer and Co-Founder George Corugedo has more than two decades of business and technical experience. George is responsible for directing the development of the Redpoint Customer Engagement Hub, RedPoint’s leading enterprise customer engagement solution. Connect with George on LinkedIn and Twitter.

by George Corugedo | February 27, 2020

Is Your Marketing Platform Ready for Prime Time?

With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving revenue and innovative customer experiences. The rise of software-as-a-service (SaaS)…

by George Corugedo | January 9, 2020

Commercial Excellence Begins with “Personalization Excellence”

A recent McKinsey article claims that a “tech-enabled transformation” across the commercial function for industrial companies could generate close to $300 billion in additional revenues.…

by George Corugedo | January 3, 2020

Marketing Data is Too Important to Cede Control of the Security Perimeter

Safeguarding customer data while delivering omnichannel experiences is a choreographed dance between an enterprise and marketing cloud vendors. With GDPR, CCPA, and other state data…

by George Corugedo | December 11, 2019

The Cloud Advantage: Control Your Own Security Perimeter

December is a popular month for year-end lists and ‘best of’ compilations. One list that no company wants to appear on, though, is a year-end…

by George Corugedo | October 30, 2019

Top 10 Benefits of Rules-Based Orchestration

There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and…

by George Corugedo | September 26, 2019

Data Modeling in a Lights-Out Environment

Many companies that use artificial intelligence (AI) to power a business process do so with a “keeping up with the Joneses” philosophy. It’s like buying…

by George Corugedo | August 9, 2019

Evolutionary Programming: The Survival of the “Fittest” Data Models

Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a species depends on adapting to environmental changes over time.…

by George Corugedo | July 22, 2019

The Sky is the Limit with AI and Machine Learning: Capitalize on the Moment of Interaction

This is the second blog in a two-part series that explores how to use advanced digital technologies to create revenue lift. Part one examines the…

by George Corugedo | July 16, 2019

Harness the Power of Digital Technology as a Revenue-Driving Engine

This is the first blog in a two-part series that explores how to use advanced digital technologies to create revenue lift. Part two will take…