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Author: George Corugedo

A former math professor and seasoned technology executive, RedPoint Chief Technology Officer and Co-Founder George Corugedo has more than two decades of business and technical experience. George is responsible for directing the development of the RedPoint Customer Engagement Hub, RedPoint’s leading enterprise customer engagement solution. Connect with George on LinkedIn and Twitter.

by George Corugedo | July 11, 2018

3 Things You Need to Get the Most Out of a Data Lake

Most organizations understand that in order to compete in business, you need to understand your customer and provide the personalized experience that they have come…

by George Corugedo | June 20, 2018

RedPoint Global Named Finalist in Microsoft Partner of the Year Award for Artificial Intelligence

RedPoint Global was recently named a finalist in the artificial intelligence (AI) category for Microsoft’s 2018 Partner of the Year Awards. RedPoint Global was honored…

by George Corugedo | March 5, 2018

What Should You Look for in a Customer Data Platform?

Interest in customer data platforms (CDPs) has exploded in the past five years. With good reason, because CDPs solve perhaps the most pernicious problem facing…

by George Corugedo | February 13, 2018

Rethink Master Data Management for Customer Engagement Success

Master data management (MDM) has gained a poor reputation over the years. This largely stems from traditional MDM projects taking a long time to produce…

by George Corugedo | December 6, 2017

Are Customer Data Platforms an Engagement Silver Bullet?

The modern customer can appear in any channel at any time. Because consumers can show up anywhere, brands need to have a presence everywhere. More…

by George Corugedo | August 9, 2017

What is Agile Master Data Management?

Master data management (MDM) projects tend to fail. The primary reason is speed; MDM initiatives often move too slowly to be valuable. It’s not uncommon…

by George Corugedo | August 2, 2017

Who Should Be Responsible for Digital Customer Engagement?

Digital technologies have turned the traditional relationship between brands and consumers on its head. No longer can brands be assured of controlling the customer journey…

by George Corugedo | January 30, 2017

Optimize Your Customer Engagement with a Holistic Approach

The number of smart devices worldwide is exploding. According to Gartner, the typical family home could contain more than 500 connected devices by 2022. With…

by George Corugedo | January 16, 2017

Omnichannel Retailing Can Save Brick-and-Mortar Stores

It’s no secret that traditional retailers are in trouble. Seven of the biggest brands in the industry, from Macy’s to Target, have lost between 15…