Embrace Complexity, That’s Where the Magic Happens
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...
George Corugedo
A former math professor and seasoned technology executive, Redpoint Chief Technology Officer and Co-Founder George Corugedo has more than two decades of business and technical experience. George is responsible for directing the development of Redpoint rgOne, Redpoint’s leading enterprise customer engagement solution. Connect with George on LinkedIn and Twitter.
Beyond Fast Data Ingestion: Take Your CDP to the Limit
One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...
Real-Time Ubiquity: How Cross-Channel Awareness and Sensitivity Supercharge A/B/n Testing & Personalization
A real-time, omnichannel personalized customer experience (CX) is often thought of as the holy grail of marketing; a noble...
Embrace Digital Excellence for the “Next Normal”
A recent article from the McKinsey customer experience (CX) practice delves into what it calls the “next normal” for custo...
Algorithmic Optimization and the Magic of AML
Editor’s Note: This is the second in a two-part blog series on automated machine learning (AML), broadly defined as the au...
What is Automated Machine Learning?
Definition: Automated machine learning (AML) automates the process of applying machine learning to real-world problems. AM...
The New “Birds of a Feather”: Real-Time, Dynamic Audience Selection with Automated Machine Learning
In a recent article in MIT Technology Review, “How AI is changing the customer experience” a survey of more than 1,000 bus...
Is Your Marketing Platform Ready for Prime Time?
With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving reve...
Commercial Excellence Begins with "Personalization Excellence"
A recent McKinsey article claims that a “tech-enabled transformation” across the commercial function for industrial co...
Marketing Data is Too Important to Cede Control of the Security Perimeter
Safeguarding customer data while delivering omnichannel experiences is a choreographed dance between an enterprise and mar...
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