Author: George Corugedo

A former math professor and seasoned technology executive, RedPoint Chief Technology Officer and Co-Founder George Corugedo has more than two decades of business and technical experience. George is responsible for directing the development of the RedPoint Customer Engagement Hub, RedPoint’s leading enterprise customer engagement solution.

by George Corugedo | December 6, 2017

Are Customer Data Platforms an Engagement Silver Bullet?

The modern customer can appear in any channel at any time. Because consumers can show up anywhere, brands need to have a presence everywhere. More…

by George Corugedo | August 9, 2017

What is Agile Master Data Management?

Master data management (MDM) projects tend to fail. The primary reason is speed; MDM initiatives often move too slowly to be valuable. It’s not uncommon…

by George Corugedo | August 2, 2017

Who Should Be Responsible for Digital Customer Engagement?

Digital technologies have turned the traditional relationship between brands and consumers on its head. No longer can brands be assured of controlling the customer journey…

by George Corugedo | January 30, 2017

Optimize Your Customer Engagement with a Holistic Approach

The number of smart devices worldwide is exploding. According to Gartner, the typical family home could contain more than 500 connected devices by 2022. With…

by George Corugedo | January 16, 2017

Omnichannel Retailing Can Save Brick-and-Mortar Stores

It’s no secret that traditional retailers are in trouble. Seven of the biggest brands in the industry, from Macy’s to Target, have lost between 15…

by George Corugedo | November 7, 2016

Modern Data Management — The Need for Speed and Scalability

There’s a good chance that your data management capabilities are outdated. Chances are also good that this isn’t totally your fault—the rise of big data…

by George Corugedo | November 3, 2016

Customer Data Platforms are the Future of Engagement

Effective customer engagement is incredibly complex in our modern, always-on era. Consumers interact with your organization through a multitude of channels—smart phones, tablets, televisions, laptops,…

by George Corugedo | October 31, 2016

How Customer Engagement in Europe Changes with the GDPR

Shortly after the final vote on the European Union’s General Data Privacy Regulation (GDPR), I advised European marketers that everything would eventually be “okay”—even if…

by George Corugedo | July 7, 2016

Intelligent Customer Engagement and the “Always Addressable” Customer

The marketing tech business wants you to believe that putting in the right software will solve all of your problems. Need to increase engagement? Want…