Author: Dale Renner

Dale Renner co-founded Redpoint Global in 2006 with the idea of enabling marketers to orchestrate meaningful customer interactions across channels, years before the Internet of Things, Big Data, or AI became hot topics in the business world. Dale has more than 25 years of experience in CRM consulting and data processing and analytics software.

by Dale Renner | March 25, 2020

A Contextual Customer Relationship is the Basis for a Superior Experience

A rushed greeting when you pass an acquaintance on the street is one of life’s common interactions we can all relate to – even if…

by Dale Renner | January 2, 2019

Evolution of the Customer Experience and the Role of Data

Customers have the power in today’s competitive marketplace. Traditional loyalty measures no longer apply; instead, consumers are loyal to the brand that provides the best…

by Dale Renner | March 21, 2017

To Drive Digital Transformation, Marketers Must Have a Customer Engagement Hub

As a marketer, do you have single point of operational control over all systems of engagement? Chances are your marketing stack has evolved piecemeal –…

by Dale Renner | September 27, 2016

Talend and Informatica – Let’s Get Real

Earlier this year there was a big data benchmark showdown between Talend and Informatica that seemed to wind down after Talend proposed a challenge to…

by Dale Renner | May 18, 2016

Capturing the B2C marketing technology market, and the future of Redpoint

Redpoint was founded with a vision to create a platform that could elegantly solve marketers’ complex data challenges and enable them to persist customer relationships…