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Author: Aaron Brennan

Aaron Brennan is a senior product marketing manager for RedPoint Global.

by Aaron Brennan | November 5, 2018

Personalization in Banking: The Consumer Perspective

Consumers demand personalized experiences from their banks. The personalization engines pioneered by the likes of Amazon and other e-commerce brands to deliver contextually relevant experiences…

by Aaron Brennan | October 29, 2018

Art of the Possible – The Role Data Can Play in Unlocking Marketing Creativity

According to Astro Teller, head of moonshots for Google X, “It is a lot easier to hit a 10x number improvement than a 10% improvement.”…

by Aaron Brennan | July 31, 2018

Banks Need to Unify Their Customer Data for Omnichannel Success

Traditional banks and credit unions are uniquely positioned to adopt an omnichannel marketing strategy. Much like retailers, banks already have a strong physical footprint and…

by Aaron Brennan | July 19, 2018

What Is Customer Churn? (And How to Prevent It)

It’s an acknowledged fact that loyal customers spend more money. One recent study found that customers spend 67 percent more in months 31 to 36…

by Aaron Brennan | April 10, 2018

What Is Omnichannel Marketing?

Omnichannel marketing is most readily defined as seamlessly integrating an organization’s channels, processes, and strategies to gain the ability to engage with consumers anytime, anywhere,…

by Aaron Brennan | April 5, 2018

Why Is Context the Future of Customer Engagement?

More than 60 percent of consumers are always on and addressable. Their mobile devices have trained them to expect immediacy. And more than half of…