Author: Aaron Brennan

Aaron Brennan is a senior product marketing manager for RedPoint Global.

by Aaron Brennan | April 10, 2018

What Is Omnichannel Marketing?

Omnichannel marketing is most readily defined as seamlessly integrating an organization’s channels, processes, and strategies to gain the ability to engage with consumers anytime, anywhere,…

by Aaron Brennan | April 5, 2018

Why Is Context the Future of Customer Engagement?

More than 60 percent of consumers are always on and addressable. Their mobile devices have trained them to expect immediacy. And more than half of…