REDPOINT IDENTITY RESOLUTION
Our Matches Aren't Made in Heaven — But They're Close
Powered by the cleanest data, Redpoint delivers pinpoint-accurate customer identities in real-time, across individuals, households and accounts. Personalize every touchpoint, reduce waste, and give every AI initiative a customer record it can trust.
3X conversion lift
from better match rates
20 data sources integrated
into a single customer view
10M profiles created
from 700M records
1 million duplicate
customer profiles removed
Running on Snowflake?
Identity resolution, native to your data cloud
Redpoint Identity Studio brings explainable identity resolution directly into Snowflake — no data movement required.
The Backbone of Robust Customer Profiles
Accurate identity resolution connects individuals, households, and accounts across their entire journey. With precise, AI-powered identities teams can deliver consistent experiences, reduce inefficiencies, and make smarter, more confident decisions.
Get the Data Right First
Bad data leads to bad matches. Redpoint automatically cleans, standardizes and deduplicates data at ingestion, ensuring every profile is built on a solid foundation.
Understand Relationships
Gain a complete view of every customer and their connections. Redpoint links individuals, households, accounts and products to power smarter personalization and drive stronger ROI.
Follow the Full Journey
Track customers as they move from anonymous visitors to loyal buyers. Redpoint maintains identity across channels, time and shifting identifiers so you never lose the connection.
Match with Confidence
Stay in control with fully customizable match logic. Redpoint combines AI-powered deterministic and probabilistic techniques to deliver the precision your business requires.
Precision Tools for Trusted Identities
Automated Data Quality
Cleanse, normalize and validate data automatically at ingestion to catch and correct errors before they impact customer profiles. Monitor quality across all sources and touchpoints to maintain complete, trusted records.
Effortless Householding
Uncover meaningful relationships in a single step. Identify individuals within a household, linked accounts or related products to drive more personalized, relevant engagement.
Real-Time Persistent Profiles
Build dynamic 360° profiles that evolve with your customers. Anchor each identity to a permanent key AI agent and downstream systems stay grounded in one accurate instead of five conflicting ones. so you can track changes — like address updates or account mergers — without losing historical context.
Tunable Matching Logic
Control the precision of your identity resolution. Blend deterministic and probabilistic techniques to define match rules that suit your use case, and confidently connect data to the right profile across systems and channels.
See it in action
Take a tour to see how you can quickly and easily get your data ready for use across the enterprise.
Redpoint has given us a unified profile for each customer and has superpowered our marketing communications program. With a greater (more accurate!) view of each customer we are starting to deliver consistent, relevant, personalized messaging across all channels.
Marketing VP, Travel & Hospitality Brand
Identity Resolution Resources
Get Identity Resolution Your Way
Standalone
Composable Identity Resolution
Add to your existing stack, including an existing CDP, and make it work better.
Snowflake-Native
Redpoint Identity Studio
Run identity resolution directly inside Snowflake. No data movement required.
platform
Data Readiness Hub
Identity resolution is built into the foundation that gets all you customer data ready.
Frequently Asked Questions
How does identity resolution work?
Identity resolution connects the disparate signals about a customer, matching, merging, and relating them into one accurate, up-to-date profile of an individual, household, or account. Redpoint blends deterministic and probabilistic matching with persistent key management, so that profile stays consistent even as the customer’s data changes over time.
What are the benefits of an identity resolution platform?
Identity resolution platforms help provide a consistent customer experience by letting brands know with a high degree of certainty that a customer profile is a unique record. When customer signals can be confidently matched to a unique record, brands learn more about a customer over time, developing a contextual understanding that is the foundation for a relevant, personalized CX that drives loyalty and lifetime value.
Why does AI need identity resolution?
AI systems are only as reliable as the customer record behind them. A model or agent working from a fragmented, unresolved profile isn’t making a bad decision, it’s reasoning from bad information. Persistent identity keys give AI tools and the systems around them one consistent record to draw from, so every recommendation or interaction reflects who the customer actually is.
What is identity resolution in a CDP?
Identity resolution in a CDP is a key process in the creation of a unified customer profile, also known as a Customer 360 or a Golden Record. A CDP collects and unifies customer data from all sources, and identity resolution is the central process for unifying the data to form a cohesive, unified record. Tunable identity resolution in a CDP refers to the ability of a business to adjust the tightness/looseness of a match depending on the business use case.
What is identity resolution in data readiness?
Identity resolution is a subset of data readiness, which is the process and methodology of customer data being right and fit for purpose. Data readiness entails both the creation and the activation of a unified profile, with identity resolution a crucial element in the creation of the profile.
What is identity resolution in healthcare?
For healthcare providers and healthcare payers, identity resolution is central to building a unified profile of a patient or member that enables the organization to increase engagement and retention and improves health outcomes. Developing a deep, unique understanding of an individual patient or customer breaks down traditional data siloes, allowing healthcare professionals to provide a consistent patient or member experience across all engagement touchpoints.