WHY
An international pharmaceutical and diagnostics company devoted to improving the lives of cancer patients with first-in-class therapeutics needed a data management and activation solution to connect existing systems, centralize data and drive personalized content to healthcare professionals (HCPs) and end consumers.
Specific criteria included:
- Track consumers across all touchpoints and segment on sophisticated business rules
- Dynamically match HCPs with patients with intelligent, rules-based decisioning
- Look-a-like marketing to push to endpoints (e.g. LiveRamp and other AdTech)
WHAT
The company selected the Redpoint Data Readiness Hub as the best platform for managing data and intelligently orchestrating simple to complex journeys personalized for a patient or HCP. The company cited the platform’s flexibility and open garden technology to support a crawl-walk-run approach for future use cases.
Redpoint stood out with support for:
- Persona-based intelligence
- Acquisition targeting and engagement
- 1:1 personalization for patients and HCPs
- Real-time inbound messaging
WOW
With Redpoint, the pharmaceutical company now has a foundation in place to ensure that patients and doctors receive next-best offers consistently on inbound and outbound channels based on behavioral and transactional data, tailored and personalized for a segment-of-one.
Additional benefits include:
Stood up the Redpoint solution in eight weeks