Creating highly personalized and contextually relevant engagement
Learn MoreRedPoint Accelerator™ for Retail Banking is a packaged solution that empowers growth-oriented marketers to take control of their customer data and deliver effective personalized omnichannel campaigns. RedPoint Accelerator unifies all customer data into a single view and orchestrates dynamic customer journeys across all touchpoints. With RedPoint Accelerator, marketers can optimize engagement with consumers and drive revenue higher while improving operating efficiency ratios. The solution is built on the Microsoft Azure platform, which helps marketers achieve higher value more rapidly with limited IT support required. RedPoint Accelerator is the only omnichannel marketing solution that can be implemented in weeks rather than months while providing robust data and customer engagement options, allowing financial services brands to more easily support ever evolving marketing strategies.
![]() Single Customer ViewWith RedPoint Accelerator, retail banking marketers can now easily overcome silos to create a unified, accurate, and accessible view of the customer that is key to personalized omnichannel experiences. This view may be accessed in real time, on an automated basis by engagement systems, or by representatives in branches or contact centers. The most complete and up to date customer profiles can easily be visualized from a web user interface that displays key customer information (e.g., name, address, phone number, email), social profiles, key metrics such as behavior data including contact history, and detailed marketing and transaction history. |
RedPoint Accelerator empowers marketers to design, orchestrate, and measure integrated, contextually relevant marketing programs. With RedPoint Accelerator, marketers have turnkey access to email, SMS, social, website, and direct mail channels, making it quick and easy to deliver impactful omnichannel campaigns. The solution provides pre-configured channels so marketers can get up and running quickly, all built on the Microsoft Azure platform.
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RedPoint Accelerator provides a comprehensive retail banking data model, which includes all the attributes needed for targeted campaign selections and segmentation for personalized engagement. RedPoint Accelerator also includes out-of-the-box campaign templates such as onboarding, cross-sell, and retention campaigns that will increase opens, clicks, and conversions.
Leverage deep industry expertise with optional services and support to address all marketing needs from strategy to execution. RedPoint has the partner network, data sources, solutions, and expertise to enable marketers to be more efficient and effective with their marketing dollars.
RedPoint Accelerator provides marketers with significant business benefits, including rapid speed to value, reduced cost and complexity, and the ability to impact revenue and customer retention. Key business benefits positively impact operating efficiency ratios, and include:
Creating highly personalized and contextually relevant engagement
Learn MoreEmpowering Retail Banks to Take Control of Customer Data and Deliver Effective Omnichannel Campaigns
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