Delivering the Next Level of Customer Engagement

Close the Gap Between Customer Expectations and Customer Experiences

RedPoint bridges the gap between strategy and execution to hyper-personalize your customer interactions at the speed of the customer.

  • Connect All Your Data – RedPoint creates a single view of each customer by aggregating all available data, resolving conflicting identities, and creating unified views. This golden record is available across the enterprise to drive personalized interactions.
  • Determine Next Best Actions – Using in-line analytics and machine learning, RedPoint can automatically micro-segment, predict, and optimize the “next best actions” to deliver the optimal experience.
  • Intelligently Orchestrate Your Engagements – RedPoint synchronizes data-driven interactions in real time, delivering highly targeted messages and offers across all your engagement systems: digital, mobile, email, IoT devices, call centers, direct mail, and in-store POS.

Unlike walled garden approaches, RedPoint provides a connected, open ecosystem, so getting started is simple and fast. Leverage your existing martech and legacy system investments while taking advantage of new innovations in the future, including Internet of Things (IoT) and ad tech advances. With a range of flexible cloud deployment options, RedPoint enables you to increase revenue and decrease the cost of interaction.

For more information visit:
Customer Engagement Hub
Customer Data Platform
Data Management & Quality
RedPoint Accelerator™


Connect All Your Data

RedPoint ingests all of your data sources to create the unified 360-degree “golden record” view of each customer, in real time. That means you can drive hyper-personalized customer interactions across any channel or touchpoint.


Determine Next-Best Actions

RedPoint’s sophisticated in-line analytics and machine learning enable you to automatically micro-segment, predict, and optimize the next best actions for your customers that deliver more revenue for you.


Orchestrate Engagements Across All Touchpoints

Today, it’s all about context. In our real-time world, you must align it all: customer, message, moment, cadence, offer, device, and channel. RedPoint synchronizes data-driven interactions in real time, across all customer journey stages. Now, you can deliver hyper-personalized messages, offers, and actions across any channel, device, or interaction touchpoint to stay in sync with your customers whenever and wherever they are.