Back to Basics | Identity Resolution: The Significance in CX Execution

This is part four in a series of mini-webinars diving into the essential elements of a Customer Data Platform (CDP). Learn how the significance of each CDP component is a crucial building block and why data integrity is the key to success in the realm of customer data and customer experiences.

Watch as Redpoint Global’s Beth Scagnoli and Kris Tomes discuss the essential elements of customer data platforms - and what is and is not included.