A STREAMLINED, COMPOSABLE MARTECH STACK
Redpoint Architecture Blueprints
Create the architecture you need to achieve your goals, without adding complexity to your process or your technical setup. Redpoint fits seamlessly into any data or martech stack, streamlining connections and helping the components work better together. Take a look at the below samples of some common reference architecture “blueprints” to see how Redpoint can work with different point solutions in your stack.
Redpoint + Snowflake + Adobe Experience PlatformÂ
Redpoint + Snowflake + Braze
Redpoint + Snowflake + Databricks
Redpoint + Snowflake + Meta
Redpoint + Snowflake + Salesforce Marketing Cloud
Redpoint + Snowflake
Redpoint + Snowflake + Tealium
Redpoint + Snowflake + Twilio
Additional Resources
BlogLet’s Get Back to CDP Basics
It’s time to cut through the smoke and mirrors and think back to the original concept of a CDP that starts with creating a unified view of the customer.
BlogSuperior Data Quality and the Role of a Customer Data Platform
Data quality is the heart of personalization. But do most CDPs deliver on data quality?
BlogDon’t Be Hit by the Bad Data Snowball Effect
Stopping bad data in its tracks, then, requires superior data quality at every layer.
BlogTunable, Transparent Identity Resolution Propels Personalized Customer Experience
CDPs, like people, also contain multitudes in that one is different from the next.
BlogDynamic, Rules-Based Segmentation for the Win
The challenge stems from the fact that a list-based approach to audience segmentation, a standard practice for many marketing organizations, does not keep pace with a dynamic, omnichannel customer journey.
BlogWhat is Data Observability?
What is data observability and why should it matter to marketers and business users? We have the answers.