Redpoint Logo
Redpoint Logo

Blog

What is Identity Resolution?

Identity resolution is the backbone of any complete CDP, enabling a unified, accurate view of each customer by linking data across devices, channels, and identifiers into a single Golden Record. This process cleans, matches, and merges disparate signals from multiple data sources to create a trustworthy customer profile. Learn how advanced identity resolution drives personalized CX and how it differs from basic approaches to deliver precision across every customer interaction.

What Is Identity Resolution