A Composable CDP is NOT Just Reverse ETL

Relying on reverse ETL for your customer data strategy? While it helps activate data by syncing it to operational tools, reverse ETL falls short of offering a full customer view. This blog dives into the key differences between reverse ETL and a composable CDP and explains why reverse ETL alone isn’t enough to level up your customer data management.

Key takeaways:

• Reverse ETL activates data but lacks full CDP features
• Composable CDPs offer better data quality and real-time insights
• A comprehensive CDP strategy requires more than reverse ETL