Trust Index

Trust Index, a Redpoint Global data quality tool, gives users the ability to continually assess the quality of incoming data. A Trust Index operates like a credit score by rating the reliability of customer data. Data with a higher trust index is of a higher quality and is more reliable for use, while data with lower trust index is deemed less reliable.  The Trust Index is visible to business users at the point of use, greatly improving control and trust for campaigns and interactions.