Golden Record/Single Customer View

A Single Customer View, or “Golden Record” is the culmination of an organization’s data that represents a complete view of a single individual. Compiling data allows an organization to access its customer data in a single source that can, in turn, be used to deliver relevant, personalized experiences and interactions across touchpoints. To establish Golden Records, data from many sources must be organized and merged into an enterprise-wide record. The result is an accessible and holistic view of each individual customer (user, member, patient) within an organization.

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