Data Standardization is the process of converting data elements into a consistent, unified format. Different systems and people have different ways of representing data, such as phone numbers, addresses, and names of people, places, and businesses. This makes it more difficult for organizations to analyze their data. To minimize disparities, organizations can standardize data by applying certain rules or additional reference data. Standardizing data is beneficial because it results in the most current, accurate, and relevant data for matching, reporting, and analyzing.