Glossary of Terms

Learn more here about the key terms and acronyms associated with customer data platform solutions. From “golden record” to “identity resolution” to “data cleansing”, Redpoint’s glossary will enable you to become more conversant in an ever-changing industry and more effectively navigate the conversations you will have about the space.

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C

Cloud Native

A form of cloud computing that software engineers use to build applications in environments like public, private, and hybrid clouds. Read More

D

Data Quality

The process of assessing, monitoring, and improving the fitness of an organizations data for business use. Read More

E

F

G

H

I

Identity Resolution

A technique used to link data fragments that represent a real-world entity (usually a person or business) to create a more complete and accurate record of that entity. Read More

L

Latency

A measure of the lag in response between a digital action and reaction, often a product of slow networks, databases, systems, and applications. Read More

M

O

P

Private Cloud

Allow individual organizations to host their own computer services rather than a third-party cloud service provider like AWS or Azure. Read More

Public Cloud

The most common form of cloud computing and differ from other types because their primary services are owned and operated by a third-party cloud service provider. Read More

R

Reference Data

Data provided by a third party and used during data cleansing, normalization, and match/merge to improve cleansing and matching results. Read More

S

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V

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