Cloud Native
A form of cloud computing that software engineers use to build applications in environments like public, private, and hybrid clouds. Read More
Learn more here about the key terms and acronyms associated with customer data platform solutions. From “golden record” to “identity resolution” to “data cleansing”, Redpoint’s glossary will enable you to become more conversant in an ever-changing industry and more effectively navigate the conversations you will have about the space.
A form of cloud computing that software engineers use to build applications in environments like public, private, and hybrid clouds. Read More
The packing together of a software module, application or system with all its dependencies to run inside a controlled virtual environment - a container. Read More
A commonly known software solution that collects and organizes customer data to be accessible in a single place. Read More
A method used for strategically timing engagements when following up with customers. Read More
A detailed and structured inventory of an organization's data. Read More
Detects and corrects disparities and errors within a data set. Read More
A design concept that integrates processes and simplifies data management. Read More
The process of comparing sets of data to detect and correct similarities, duplicates, or inaccuracies. Read More
The process of combining and organizing two or more sets of data into a single data set. Read More
The process of assessing, monitoring, and improving the fitness of an organizations data for business use. Read More
The process of converting data elements into a consistent, unified format. Read More
A process where data is converted into a different format. Read More
Uses exact correspondence between instances of an identifier or set of identifiers to produce a match. Read More
An infrastructure that connects the data, IT resources, and communications across an enterprise or organization. Read More
Data collected directly from an organization’s customers, consumers, patients, employees, etc.. Read More
The culmination of an organization’s data that represents a complete view of a single individual. Read More
Uses an algorithm to generate or eliminate matches faster than classical deterministic methods. Read More
Refers to how customers may be grouped together based on their relationships to each other. Read More
A form of cloud computing that combines at least one public cloud with at least one private cloud. Read More
A technique used to link data fragments that represent a real-world entity (usually a person or business) to create a more complete and accurate record of that entity. Read More
A model of cloud computing where an organization utilizes a combination of clouds. Read More
The coordination of customer experiences across multiple customer touchpoints. Read More
A cloud computing model managed by a third-party provider that creates customized applications. Read More
Allow individual organizations to host their own computer services rather than a third-party cloud service provider like AWS or Azure. Read More
The process of comparing one or more identifiers to determine how accurately they might match between two different signals. Read More
The most common form of cloud computing and differ from other types because their primary services are owned and operated by a third-party cloud service provider. Read More
Data provided by a third party and used during data cleansing, normalization, and match/merge to improve cleansing and matching results. Read More
Data collected directly from another organization’s customers. Read More
A system designed to protect valuable data and information. Read More
Software that is owned, delivered and managed remotely by one or more providers. Read More
Data that comes from an outside source, sometimes with no direct link to the audience. Read More
Gives users the ability to continually assess the quality of incoming data. Read More
Allows an organization to isolate cloud operations, applications, data, and resources from other organizations. Read More
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