Data Enrichment

Sharpen customer insights and targeting by using data from third-party vendors.

Key Benefits

Easily connect to third-party data providers to enrich existing customer records. And to deliver the most personalized and relevant customer experiences.

Deeper Insights.

Connect first-party data with data from outside vendors to gain better insight into your customers. And to create the most engaging experiences.

Validated Data Quality.

Sync customer records with third-party providers to validate worldwide address details and to secure geolocation details based on known addresses.

Linked Identities.

Use built-in connectors to link to external identities, such as connecting with AdTech vendors to anonymize PII data and deliver highly targeted digital campaigns.

Key Highlights

Round out every customer’s Golden Record to drive individualized engagement — by connecting to third-party providers and appending important details to every customer record.

Use Out-of-the-Box Connectors

Connect to third-party data providers such as Epsilon, Acxiom, Neustar, FICO, Dun & Bradstreet and others to enrich customer understanding. And to orchestrate more precise campaign targeting.

Prepare for Ad Targeting

Use native rgOne™ connectors to associate LiveRamp IdentityLinks (IDL) – in place of Personally Identifiable Information (PII) – to your records and deliver targeted ad campaigns to select audiences.

Append Demographic Data

Add insightful demographic information – marital status, income level, number of children, home value, vehicles driven – to your existing customer records.

Sentiment Analysis

Call third-party services to identify brands or customer sentiment from unstructured data, such as videos, images, social media posts, and more.

Cleanse Postal Addresses

Sync customer records with external data providers to validate and correct worldwide address data. And even determine latitude and longitude data points based on known addresses.

Related Solutions

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint can put your goals within reach.

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint can put your goals within reach.